Simply being present on the Internet is no longer enough. Just because you built yourself a website, created Facebook page, and started tweeting the day away doesn’t mean that anyone is paying attention. So how do you create buzz when there are millions of blogs to read, Facebook pages to ‘like,’ and Twitter handles to follow? The answer is good content. You need to give people something to talk about, which is why content marketing has become so important.

After the success of last year’s Social Media Bootcamp, the IABC (International Association of Business Communications) and SMC Louisville will be hosting this year’s 2010 Content Marketing Summit at the Crowne Plaza Hotel in Louisville on September 21st. This year’s event will run from 8:30am until 4:30pm and will feature eight different speakers who will acquaint attendees with everything from developing a social media policy to email marketing to building and executing successful content strategies. Speakers include:

• Joe Pulizzi of Junta42
• Mike Lewis of Awareness
• Mike Schechter of Honora Pearls
• Greg Cangialosi of Blue Sky Factory
• Susan Gosselin of Vest Advertising
• Amy Mengel of readMedia
• Chris Baggott of Compendium Blogware
• Jason Falls of Social Media Explorer

To see a full schedule and more information about conference topics, click here.

Free Wi-Fi, sponsor information booths, and a great lunch buffet will be available to attendees. You do not need to be a member of IABC Kentucky or SMC Louisville to attend, but the $99 early bird price is for members only. Non-members can attend for $149. Both prices are good until Sept. 7, so be sure to reserve your spot for the Content Marketing Summit today!

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