Social Media Cafe (Photo credit: Cristiano Betta)

Guest post from Adam Moscherosch, one of our student interns:

I’ll be the first to admit that I haven’t always been the quickest to adopt new social media trends. I never had a MySpace, I didn’t join Facebook until the end of high school, and Twitter was just an afterthought. I had nothing against them but I had no real use for them either. That all changed when social media was adopted by the sports world.

Sports Central

Sports have always been a central part of my life. ESPN.com is easily my most visited website followed closely by SI.com (Sports Illustrated). I can sit and watch SportsCenter hour after hour and I always have the big game on. Where does social media come into the picture?  Well, two to three years ago a trend started. It began with a few posts and tweets and has evolved into such a phenomenon that if you don’t use social media you will be lost when it comes to your favorite player or team.

Sports networks post fan’s pictures and reactions from games, reporters break the latest stories on twitter, and athletes update followers about their everyday lives. Social media has changed the way we interact and this is as evident in the sports world as anywhere else. Superstar athletes are more accessible than ever, rumors and stories spread at unbelievable speeds, and best of all average fans now have a voice.

Sports adoption of social media has made me realize the true power it possesses in all aspects of life. It brings people together and allows them to share their thoughts, ideas, and experiences like nothing has before. Social media truly is amazing and I’m glad to finally be catching up.

-Adam

Adam Moscherosch is a senior in the Wisconsin School of Business double majoring in Marketing and Management & Human Resources with plans to graduate in May 2012

Filed under: Musings