March 17th 2010 – Building Brand Buzz
BUILDING BRAND BUZZ: How three Melbourne entrepreneurs are using social media to build communities of fans for their businesses
Panel of speakers:
While plenty of people are talking about social media, thesegentlemen are out there doing it! All three are running thriving(albeit very different) businesses – a common factor, however, is theiruse of social media to:
- generate word-of-mouth buzz
- create relationships with their customers
- build communities of fans for their brands
HEAR Scott talk about creating a cult following with more than alittle help from Haul’s ambassador (…and designer, blogger,greeter,product tester, media mogul!) – @GustheBoxer.
HEAR Steve talk about how Rentoid uses the social web to build a sense of community around the brand.
HEAR Sahil talk about the lengths he will go to to get his customersto strip down to their undies in public – oh, the company is alsopretty good at generating conversation and building buzz via blogging,Twitter and Facebook!
Level 3, 428 Little Bourke Street
Melbourne, VIC 3000, Australia
Time 6pm – 9pm