March 17th 2010 – Building Brand Buzz
BUILDING BRAND BUZZ: How three Melbourne entrepreneurs are using social media to build communities of fans for their businesses
Panel of speakers:
SCOTT KILMARTIN – Haul (@ScottKilmartin)
STEVE SAMMARTINO – Rentoid.com (@sammartino)
SAHIL MERCHANT – MagNation (@SahilMerchant)
While plenty of people are talking about social media, thesegentlemen are out there doing it! All three are running thriving(albeit very different) businesses – a common factor, however, is theiruse of social media to:
- generate word-of-mouth buzz
- create relationships with their customers
- build communities of fans for their brands
HEAR Scott talk about creating a cult following with more than alittle help from Haul’s ambassador (…and designer, blogger,greeter,product tester, media mogul!) – @GustheBoxer.
HEAR Steve talk about how Rentoid uses the social web to build a sense of community around the brand.
HEAR Sahil talk about the lengths he will go to to get his customersto strip down to their undies in public – oh, the company is alsopretty good at generating conversation and building buzz via blogging,Twitter and Facebook!
Denmark House
LOCATION
Denmark house
Level 3, 428 Little Bourke Street
Melbourne, VIC 3000, Australia
Time 6pm – 9pm
