3/28/12 Future of Video and Photo in Social Media Recap
On March 28th, we met at Live Artists Studio to discuss the topic of Video and Photos in Social Media. We had an excellent panel comprised of Katie Raebel (Plum Moving Media), Trevor Wright (Plum Moving Media), Ryan Dembroski (About Face Media), David Conner (David Conner Audio), and Josh Greenberg (Ascedia).
Photos of the event can be found at http://www.flickr.com/photos/smcmke/sets/72157629329495636/
Video intro from Phil can be found here: http://youtu.be/r-BwlhS3bD8
We were using an eye-fi card to instantly upload all photos to flickr. We also did headshots for anyone who wanted them - which was a ton of fun. Thanks to Veronica Brewer for being our star photographer of the evening. Video live streaming was set up by David Conner, and we hope to have this for future events.
Some quotes of the night:
"Storytelling is becoming a big thing because anyone can produce content. You have 2 minutes to keep someone's attention." - David Conner
"The biggest struggle with video is - PLEASE ATTACH A MICROPHONE TO YOUR CAMERA. The audio out there on even compelling content is too low grade." - Trvor Wright
"5 years ago no one talked to us about video in social media. They just weren't ready to do that. Now brands are much more willing to start looking at video." - Ryan Dembroski
"Production-wise, people have been scared to make the jump to new media - but now, professionally produced content is making it's way online." - David Conner
"A TV ad isn't going to just be a TV ad anymore. The idea and message will relate and mix under one big picture, but be spread through multiple channels - all in a story telling fashion." - Josh Greenberg
Some of the other key points were that the biggest thing to remember when creating video is that you need to keep it short, and make sure you grab the attention of the viewer in the first 5 seconds. As for photos in social media - you don't need to be an expert photographer, but make sure your subject is well lit, not blurry, and well, don't take a picture of the back of someone's leg :) A good strategy for some brands is taking photos and short videos of "behind the scenes shots". Your fans want to feel special - so give them access to a part of your business they wouldn't normally have.
We introduced a new item in our meeting called "The member minute...or five". This meeting's MMOF was presented by Robin and John Kruk from Marketing 4 New Media, where they shared an awesome video they helped produced for Inventor Bob Balow to demonstrate how to use his invention: the Spaghetti-Pasta-Noodle Fork. This video has almost a million views and has been featured on many viral video websites and even a few television shows. Check it out: here.
Overall, it was an excellent event, and we thank everyone for learning and sharing. A shoutout to Transfer Pizza and Botanas is also in order for providing our food for the event. Thank you!
We're still working on details for the next event, but we'll keep you all posted. If you haven't done so yet, please register on this site and choose Milwaukee as your base chapter. We would appreciate if you could sign up as a paying member to help support Social Media Club International, and we are trying to raise $1000 in membership fees in the next month so that Social Media Club Milwaukee can gain its official chapter status.