APPS are a great addition to any Facebook Business Page. You've often hear "There's an APP for that" in relaation to smart phones, but it is a great tactict for Facebook custom tabs too.
Some options are:
-Sweepstakes - Creating a custom tab for a Giveaway or Enter to Win is a great fan attractor.
- -Photo Showcase- Have a lot of photos that showcase your location, venue, product? Add a Photo tab for that.
- -Video Channel- Have a lot of video that showcases your product or service? Add a Video tab for that.
- -E-mail Signup- Grow your Email database with a custom email signup to receive specials and offers.
-Twitter Fee- Cross sell your social by integrating a Twitter feed within your Facebook presence
-Fan Exclusive- This is a great way to reward your loyal fans by offering a tab with an exclusive just for Facebook fans.
Benefits of Social Media Club
Social Media Club (SMC) started in March 2006 to host conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. We exist to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.