Southwest Florida (Naples/Ft. Myers Area)
About Social Media Club Southwest Florida
Welcome!
The Social Media Club of Southwest Florida was formed in May 2009 to bring together professionals from across a variety of disciplines to share information and educate each other about the benefits of social media in our personal practices, businesses, charitable endeavors and lives. We welcome interested people from all walks of life and professions. The only requirement is an interest or passion for the use of social media.
Steering Committee Members
Sara Fitzpatrick Comito
Brad Dohack
Kerri Goldsmith
Sue Haberkorn
Wes Harper
Michelle Hudson
Gail Lamarche
Michele Lorito-Chase
Shannon Palmer
Dean Piccirillo
Chris Silk
Susanna Wohlpart
Brian Yerkes
Learn more about us at http://smcswfl.org
Follow us on Twitter http://twitter.com/smcswfl
Use Hashtag #smcswfl
Become a member of our Facebook Group http://bit.ly/bTltkx
Quick Social Media Tip – Technorati
Have you started your own blog? Congratulations!
Now what?
You probably would like some visitors, comments – activity in general. Your blog doesn’t live in a vacuum, right? Or, at least, it won’t for very long unless you just like to hear yourself type. One important step is to register with blog directories, such as the one hosted by Technorati. Simply sign up for an account there, create a profile just like you would at any social networking site then file a “blog claim.” You’ll see this option as you set up your account. You will be able to furnish a description of your blog along with keywords and categories that will help readers find you.
Technorati will tell you it will take “some time” to investigate your blog claim (and it will! It took them a month to verify the Hot Tub belonged to me) – don’t worry, they won’t send a claims adjuster to your office or anything like that. You will, however, receive an email with your Secret Squirrel instructions. You’ll be given a “token code,” which you will put into a blog post. Then hit “publish.” When you tell it to go ahead, Technorati will crawl your site, find the code, and verify you are a human blogger who actually owns that blog. That’s it.
Yes, you will have a weird bit of code in your post. Mine is: 7E3NX6A3VE53 You can get rid of it when you get confirmation. Or just write about your experience and help other people with this handy household tip.
Don’t you love learning together?
What is your blog, and what is it all about? When did you start it and why? Tell us in the comments for this post.
March 22nd 2010 – Social Media in the Boardroom
When:
6 – 6.30 pm : Registration and networking, appetizers, cash bar
6.30 – 6:45 pm : Opening remarks by Michelle Hudson
6.45 - 7.30 pm : Keynote address: Turning Social Media Contacts into Actionable Relationships – **update – view the recorded stream
7.30 – 8:15 pm : Executive panel
8.15 – 8.30 pm : Closing Remarks
Where:
Holiday Inn Airport at Gulf Coast Town Center
Cost: Free
Florida Weekly
Henderson, Franklin Starnes & Holt, P.A.
Featured speaker: Deborah Shane
Panelists:
Suzanne Boy, Attorney at Henderson Franklin Starnes & Holt, P.A.
Sarah Owen, CEO at Community Cooperative Ministries, Inc.
Dean Piccirillo, Principal and Senior Financial Advisor at HBK Sorce Financial LLC
Moderator:
Pason Gaddis, President and Publisher, Florida Weekly
Event description
Is there room for social media in the boardroom? At the next Social Media Club of Southwest Florida event, discover the opportunities social media provides for professional people in leadership roles.
A recent study by UberCEO found that in the Fortune 100 companies:
* Only 2 CEOs have Twitter accounts
* A mere 13 have LinkedIn profiles
* 81 percent do not have a Facebook profile
* Not one Fortune 100 CEO has a blog
The surprising lack of tweets in the C suite offers enterprising leaders a chance to differentiate their company by becoming the face of it, even — maybe even especially — if it’s not part of the Fortune elite. However, social media does present that “yet one more thing” to learn and manage, and many executives may have to break down long-existing silos in their corporate culture in the process.
Enjoy an in-depth overview of the time management and implementation issues that face busy professionals who decide to become the public face of their business, as well as the brand loyalty and corporate goodwill social media can facilitate. Explore the objections professional-level employees may have when embarking on a social media campaign, along with best practices and the opportunities for timely customer service intervention.
Keynote address:
Deborah Shane will present “Turning Social Media Contacts into Actionable Relationships”
Social media makes it easy to meet lots of like-minded people. Once you’ve harnessed the power of the social networks to gain all those followers, then what? The point isn’t simply to gain a huge list of online friends. However, many users haven’t learned the all-important next step: bridging the gap between online networking and real-world results. So, how do you turn those contacts into actionable relationships?
Deborah Shane will help us discover the fine art of social media contact conversion. She is a dynamic speaker and professional trainer who devotes her energy to helping professionals realize their full potential. Explore how and why “to put yourself out there, bring value to someone’s day, and get personal!”
Following Deborah’s presentation, stick around for a spirited panel discussion featuring local professionals who are also experts in social media relationship management.
Deborah Shane is owner of Train With Shane. She spent 20 years in broadcast media (radio) in sales, management and training in corporate America with Cox Radio and Clear Channel. In 1994, she began training and mentoring sales professionals both through continuing/adult education programs and broadcast media. She has designed and developed several original sales and professional development curricula. The expression you only come this way one time” has always motivated her to follow her dreams and take some risks along the way. TWS is an expression of all of her skills, passions and gifts. Find her on Twitter at @DeborahShane.
Executive Panel
Suzanne Boy is an Associate at Henderson Franklin, Starnes & Holt, P.A. She concentrates her practice in employment law and is the lead writer of Southwest Florida HR Law & Solutions, Henderson Franklins employment law blog. Suzanne also speaks to businesses and professional groups on various employment matters. In addition to her employment law practice, Suzanne also handles a variety of commercial litigation matters including contract and business disputes, foreclosures and bank-related litigation, landlord-tenant issues, and estate-related litigation. She serves as general counsel for several of her corporate clients. Suzanne also has an active civil appellate practice.
Find her on Twitter @suzanneboy.
Sarah Owen is Chief Executive Officer at Community Cooperative Ministries, Inc., the umbrella agency for The Soup Kitchen, Meals on Wheels, Faith In Action Senior Transportation, Hands & Hearts Montessori Preschool, and two United Way Resource Houses. The agency is dedicated to providing food to the hungry and transforming the lives of those in need through partnerships, collaborations and innovative social service solutions.
Her journey into the non-profit arena came by way of a career in public relations and corporate communications. Sarah has worked in investor relations, public relations and corporate communications for publicly traded companies on the New York Stock Exchange as well as private companies throughout the Southeastern United States.
Find her on Twitter @hungerfighter
Dean Piccirillo is a Principal and Senior Financial Advisor at HBK Sorce Financial LLC. Dean has been practicing for 20 years, working closely with families to help them plan for their long-term goals and with businesses and other institutions to help them establish or enhance retirement plans. He leads HBK Sorces Retirement Plan Unit, working closely with all of the firms corporate clients sponsoring qualified retirement plans. In addition to the Certified Financial Planner certification, Dean also maintains the Chartered Retirement Plans Specialist certification and the Accredited Investment Fiduciary Analyst certification. He was recently named as one of the Top 300 most influential retirement plan advisors in the U.S. by the 401(k) Wire. Mr. Piccirillo writes online regarding pension and retirement planning matters on his professional blog at www.deanpiccirillo.com.
Find him on Twitter @deanpiccirillo or on his blog at www.deanpiccirillo.com.
Moderator
Pason Gaddis, President and Publisher, Florida Weekly
Pason Gaddis is President and Publisher of Florida Weekly. He is a 15 plus year newspaper advertising sales veteran. Prior to Florida Weekly, he served in a variety of sales and sales management capacities from 1998-2007 with Gannett, Inc. and successfully launched several new newspapers and magazines.
He is heavily involved in several local charities including the American Heart Association along with serving on the board of directors for the Lakes Park Enrichment Foundation, Great Fort Myers Chamber of Commerce and the Florida Press Service.
Florida Weekly on Twitter: @FloridaWeekly
Dean Piccirillo offers insurance products through HBK Sorce Insurance LLC, investment advisory services are offered through HBK Sorce Advisory LLC and securities are offered through Purshe Kaplan Sterling Investments (PKS), Member FINRA/SIPC. PKS is headquartered at 18 Corporate Woods Blvd., Albany, NY 12211. HBK Sorce Insurance LLC and HBK Sorce Advisory LLC are not affiliated with Purshe Kaplan Sterling Investments. Mr. Piccirillo is not able to transact business in a state that he is not licensed or registered.
NOT FDIC INSURED. NOT BANK GUARANTEED. MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPLE. NOT INSURED BY ANY STATE OR FEDERAL AGENCY.
Let us know your thoughts on the event – quick survey
Social Search Brought to You By Google
I've recently started to notice the results of my search inquiries in Google sometimes include a section at the bottom of page one in titled, "Results from people in your social circle". It appears to use information that Google gathers from my known social circles such as the social networks that I've included on my Google profile along with information on the content that I've linked to on some of these same services. Interestingly (and I guess not surprisingly), some of the most useful search results come from my "social circle" information that Google gathers on me. This is on one level scary that this company knows so much about me, and on another level, an extremely powerful tool that continues to create more meaningful search results and I assume more efficient ad placement for Google…
January 25th 2010 – Connecting with the Hispanic Market Through Social Networking & Social Media
Time: 7pm – 9pm
Where: Holiday Inn Fort Myers Airport
9931 Interstate Commerce Drive, Ft Myers, FL
Sponsors: Fifth Third Bank, Kiss Your Web
Speakers: Carlos Cardona
Carlos Cardona is a one-of-a kind talent; a visionary with over 15 years of Web experience and proven success in creating and leading companies to include an Internet portal and search engine he invented and sold to Microsoft. Carlos has been recognized by Hispanic Magazine with both the Hispanic Entrepreneur Award as well the “100 Most Influential Hispanics” distinction in 1999 and 2000 respectively.
Event Description
The Social Media Club of SWFL is partnering with Hodges University and the Southwest Forida Hispanic Chamber for this wonderful event. With 21 million Hispanic Internet users projected by this year, Hispanics are adopting social media as their primary source of communication, news and entertainment faster than any other group. The Hispanic community’s buying power is projected to reach $1.3 trillion by 2013. In order for businesses to connect effectively with this huge demographic group as it moves online they will need to understand how Hispanics are using these tools.
With 21 million Hispanic Internet users projected by this year, Hispanics are adopting social media as their primary source of communication, news and entertainment faster than any other group. The Hispanic community’s buying power is projected to reach $1.3 trillion by 2013. In order for businesses to connect effectively with this huge demographic group as it moves online they will need to understand how Hispanics are using these tools.
To help educate the local professional community about how the Hispanic market is growing on the Internet, the Social Media Club of Southwest Florida has teamed with the Southwest Florida Hispanic Chamber of Commerce and the Hispanic Institute at Hodges University for a workshop on Monday, January 25th from 7:00 to 9:00 PM Holiday Inn Fort Myers Airport at Town Center. For meeting will include a presentation that by Carlos Cardona an entrepreneur and web strategist followed by a panel discussion including local Hispanic professionals experienced with or experimenting with social media in their businesses.
Carlos Cardona is a one-of-a kind talent; a visionary with over 15 years of Web experience and proven success in creating and leading companies to include an Internet portal and search engine he invented and sold to Microsoft. Carlos has been recognized by Hispanic Magazine with both the Hispanic Entrepreneur Award as well the “100 Most Influential Hispanics” distinction in 1999 and 2000 respectively.
Carlos currently he serves as Chief Social Media Strategist for Welltok, Inc where he is in charge of reinventing how healthcare companies use social networks to help individuals better their lifestyles. Prior he served as the Chief Social Media Strategist to Newlink Groups a public relations firm where he managed social media strategies for clients such as Oracle, Pionner, Smirnoff, Skype Latam, Tourism board of Mexico and others.
Carlos also served as a Project Lead & Development Manager for Microsoft for several years and was the founder of Yupi Internet (now MSN Latino, and part of the global MSN network) a leading web-portal that targeted the Latin American and US Hispanic market, which attracted more than 10 million unique visitors with over 200 million page views per month in less than 3 years, which was subsequently acquired by Microsoft.
Location
Holiday Inn Fort Myers Airport at Town Center
9931 Interstate Commerce Dr.
Fort Myers, FL 33913
Phone: 239-561-1550
ALTHOUGH THERE IS NO COST AND THIS EVENT IS FREE OPEN TO THE PUBLIC, SEATING IS LIMITED AND YOU MUST BE REGISTERED TO ATTEND
