Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder
Social Media Analytics is the most comprehensive book I’ve read on, you guessed it, social media analytics. It is an advanced read that takes a deeper dive that most. I have discovered that the majority of books on social media, web 2.0, etc. all say the same thing, just wrapped in a different package. I was wondering if this book would be like that, yet I was pleasantly surprised to find that it is not. It is target to the advanced level social media professional. It goes beyond just measuring likes and followers. If you are interested in learning how to actually put some real analytics in place this book can help you get there. Here are the key topics that I found the most helpful:
International social media monitoring
Digest of NEW NEW Twitter
Quick digest of the rollout of new Twitter features as of 12/8/11...
New Version of Twitter Released 12/8/11
--#NewNewTwitter slowly being rolled out http://fly.twitter.com/ and http://blog.twitter.com/2011/12/lets-fly.html
--This new design will be on both on Twitter.com and mobile phones, so that you’ll have a familiar experience any time, anywhere. TweetDeck has also been updated to be consistent with this new version.
--The new design is now available to everyone mobile phones. Download the latest version of Twitter for iPhone or Twitter for Android to get access to the redesigned Twitter on your computer.
Twitter Brand Profiles
Social Butterfly Tips for the Busy Bee: Social Networking at BarCamp and After
Saturday October 15th, 2011 BarCamp Nashville at Cadillac Ranch, downtown is the place to be for all geeks, marketers, techies, and wanna-B cool kids (yes, you will be cool if you go!).
Come on down to learn some things, meet some people, and enrich your life with lasting connections. Here’s a few tips to make the most of the day and fill your social calendar for weeks afterward:
“A little birdie told me you want to meet me”
Prepare yourself before you go to BarCamp by following the presenters on Twitter and make a list of hashtags you want to follow. There are conversations going on prior to BarCamp about the presentation topics. Find people that you want to meet IRL (in real life) and Tweet to them before going that you want to meet up with them there.
Social Media Club Nashville Census 2011 Results
We wanted to share some exciting results from our 2011 census involving Social Media Club Nashville, where innovators from Tennessee meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology. Our Facebook page has grown to 617 members and our Twitter feed, to 1460 members. For more information, please visit our Facebook page or Twitter feed and join us for an upcoming event!




