We’ve all been to the stuffy, longwinded and dreaded conference, trade show or showcase. Whether it is to learn about trends in your industry, discover new innovations or to network and meet new people, there are plenty of reasons to attend a conference. But why do we really, do it? Because that is what we are “supposed” to do? For the free lunch? To get a day out of the office? How many times have you been to an event only to have gained a pocketful of useless business cards and a day of make-up work in the office?
“Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace” by is a great read for anyone who is ready to abandon the old-school methodologies of marketing and embrace the new-school approach outlined by co-authors Sean Moffitt, Mike Dover and Don Tapscott.