The Future of Content Marketing
Last Thursday, Text100 and SMCNYC hosted an event about the future of content marketing, which is an important topic for companies to fully understand. According to the Content Marketing Institute, marketers spend a quarter of their budget on content marketing with 60 percent planning to increase their content marketing budgets in the future.
It was a fantastic event, and we're very glad that Text100 parntered with SMCNYC.
You can read the rest at Polina Opelbaum's column on ProfNet:
Social Media Measurement
On Thursday 4/18, Social Media Club of NYC had a meeting regarding Social Media Measurement. Doh Young Jung, data scientist at Brandwatch, was one of the speakers at the event. The second speaker was Martin Murtland, vice president of platform management at PR Newswire.
We had some great discussion regarding what to measure, how to measure, and how to link it to the business. Read the rest: See Polina Opelbaum's writeup at ProfNet Connect: Social Media Club NYC Recap: Social Media Measurement.
SMCNYC February Meeting - Community Managers of the Future
Our February meeting was a huge success, thanks to the planning efforts of Tim McDonald and the generous hosting of PR Newswire.
Polina Opelbaum of ProfNet attended and did an excellent write up of our meeting.
SMCNYC April 2012 Meeting with Ford Escape Routes
Last night's SMCNYC event with the stars of NBC's Escape Routes (sponsored by Ford) was a great deal of fun. I got to moderate the event.
Sean Haubert caught a picture of this very large panel:
Chris Kieff wrote about the Escape Routes Meetup with SMCNYC on his blog, and the club thanks him for blogging for the evening.
SMCNYC April 2012 Meeting with Ford Escape Routes
Last night's SMCNYC event with the stars of NBC's Escape Routes (sponsored by Ford) was a great deal of fun. I got to moderate the event.
Sean Haubert caught a picture of this very large panel:
Chris Kieff wrote about the Escape Routes Meetup with SMCNYC on his blog, and the club thanks him for blogging for the evening.







