SMCNYC October Meeting - LinkedIn For Businesses and Individuals
This past Thursday, Social Media Club NYC held a meeting about the best ways for businesses and individuals to successfully utilize LinkedIn. The meeting was moderated by SMCNYC board member Danielle Simon. The speakers included:
- Melonie Dodaro, founder of Top Dog Social Media;
- Nathan Egan, CEO of PeopleLinx; and
- Ruben Quinones, director of new media at Path Interactive.
It was a fun and active event where the topics ranged from how corporations are using LinkedIn to specific profile improvements. At one point, audience members had their LinkedIn profiles analyzed by the panel.
Q: What are the keys to being successful on LinkedIn and using it as a business building tool?
Dodaro: Have a great profile that is professional, credible, and well-optimized for search in LinkedIn. Mostly, the profile should speak to your ideal client. One of the biggest mistakes people make when they use LinkedIn for business is they use it as a resume site or they just post their professional bio. One of the things I say to business owners and entrepreneurs is nobody cares about you, but they only care about what you can do for them. Your profile needs to really speak to the target market you want to attract.
Egan: When we speak to a corporation, in our pitch we tell them that their employees are websites. To be successful on LinkedIn and build a social business, you need to wrap around this and embrace it. You really need to empower your employees to be using these tools for relationship management and communication purposes. For a corporation, they have to start to look at these tools as a strategic part of how they communicate, recruit, market, sell, and do research. It provides a competitive edge over other companies.
Simon: It seems like there are companies are afraid to let their employees do too much on LinkedIn, because they think are looking for a new job. However, I have been hearing more and more that there is a real shift where companies are trusting their employees and working with them to help them on LinkedIn, which in turn helps the company.
Quinones: It is a mindshift for companies to understand that employees are like mini-campaigns. I am working with a company where you see the referring traffic coming from all these employees LinkedIn profiles just because they put the company link on there or shared a piece of content.