Hey ya'll - I'm leading a 12-week e-course starting May 20th called Social Media Jedi. Its takes a storytelling approach to using social media in a more mindful and purposeful manner.
More details are at - www.socialmediajedi.net
The truth is, most of us are conflicted about Social Media. You know it’s a total game-changer. Something tells you that you should be getting in on the party. And yet, your initial impressions and forays into social media leave you overwhelmed, disgusted, and frankly, just a little bit freaked out.
Rightfully so, we’re all afraid of becoming that social media douchebag. You know, that obnoxious person that’s loud, annoying and bothers people with irrelevant nonsense. That person that tells us what they had for breakfast or what color underwear they’re wearing that day. We all know that guy or girl, and it leaves us either mortified or just plain annoyed. Nobody is that self-important, right?
It’s a reasonable concern. For many of us, we’re afraid that if we embrace social media, we’re going to turn into crackberry jerks that no longer know how to interact with people in a meaningful way. It’s only natural to fear “getting sucked in.” We all have friends who suffer from “twitter attention deficit.” They can’t focus their attention for more than 140 seconds before they need to get another social media fix. Is this stuff really worth all the hype and sacrifice?
Social media is like relationship technology. From a storyteller's perspective, you can use social media to brand your thought leadership, map your world, and increase your sphere of relations. I'm here to help people navigate through the Social Media maze with this next course in my Story University series:
Social Media Jedi Training:
12-week Interactive E-Course on Storytelling, Personal Branding, and Finding Your True Voice Online
Use coupon code "JEDI15" for a $15 instant discount.
From my sources at TechCrunch: (UPDATE- See BOTTOM of post for discount)
TechCrunch Disrupt is our inaugural New York conference and competition-we'll assemble the best minds in the industry to debate and showcase the latest technology innovations in two distinct programs: Media + Technology Program and Startup Battlefield. Mornings host our editorial agenda and
debate the latest disruptions in media and technology. Afternoon sessions will feature a select group of startups in a tournament-style launch competition to demonstrate their technology, business and marketing disruptions.
There's a lot more. You can find additional information on the agenda/format at http://disrupt.techcrunch.com/.
The registration site is here:
http://techcrunchdisrupt2010nyc.eventbrite.com/. Early bird ticket price is $1995 and expires on April 30.
Stay tuned - we'll see if we can get more deals on conferences.
UPDATE: Wow, TechCrunch has given us a significant discount offer:
http://techcrunchdisrupt2010nyc.eventbrite.com/?discount=nycentrepreneursaredisruptive or use promo code "nycentrepreneursaredisruptive" on our ticketing page for $500 off the price, till April 30th.
Thanks to the TC team for this deal for SMCNYC folks
You are cordially invited to a book launch event, hosted by John Hagel and
John Seely Brown, celebrating the formal release of The Power of Pull: How
Small Moves, Smartly Made, Can Set Big Things in Motion (also written with
Lang Davison), which will be published by Basic Books on April 13th.
The event will be on Monday evening, April 12 from 6 - 8:30pm at The Times
Center at 242 W. 41st Street. John Heilemann will be interviewing the two
co-authors and they'll be having a reception for an interesting group of
Please RSVP to the invite by contacting Gina Battisto at
email@example.com or 408-704-4004. Due to space constraints, they can
only accommodate the first 75 people who RSVP.
Whether or not you can make it to this first event, everyone is invited to a
later edge party organized by the co-authors and co-hosted by Jack Hidary,
Doug Rushkoff and Clay Shirky.
This second event will be a very casual event - an opportunity to re-connect
with old friends and connect with new ones. We have rented out a great club,
the Slate, in the east Chelsea/west Flatiron area of Manhattan (54 West 21st
Street) from 10pm to 1am. There'll be surfing videos, music, drinks and
great conversation among a really interesting group of people. We hope to
see you there. Please feel free to bring any friends. If you are planning to
come, please RSVP at firstname.lastname@example.org
Just a heads up that Sprout is coming to NYC on April 6th with a half-day social media event that should be of interest to this community. And, we're offering a 50% discount through the Social Media Club which makes the event a pretty great deal considering that you'll get breakfast and lunch as part of the deal. You'll get to meet a bunch of thought leaders in the space, see some inside case studies, and pick up lots of tips and tricks. Here's the info ... which you can also find posted as an event:
A Half-Day Summit on Leveraging Social Media & Next Generation Display Ads for Your Brand
SOCIAL MEDIA CLUB 50% DISCOUNT REGISTRATION WIITH CODE: SMCNYC
For and by Social Media professionals, this event is the perfect opportunity to learn from thought leaders, hear insider case studies, and pick up useful tips and tricks. The half-day will focus on best practices for building brands on soclal networks, the latest engagement applications, and next next generation display ad techbology that let's brands bring social experiences off social networks.The event is produced by Sprout, a Facebook Preferred Developer.
Presentations will also include information on industry trends, how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.
A light breakfast will be served in the morning and a luncheon will be served after the presentations and participants will have an opportunity to network and socialize.
Join us for an exceptional event packed with valuable insight for your brand.
|8:30 - 8:45||Welcome & Breakfast|
|8:45 - 9:20||The Engagement Cycle - Roland Smart, Sprout|
|9:20 - 9:40||Past to Present: Custom Apps to Engagement Apps: Julie Nielsen, appssavvy|
|9:40 - 10:00||The next generation of online display ads, Carnet Williams, Sprout|
|10:00 - 10:10||Break|
|10:10 - 10:45||The Next Year In Social Platforms: 10 Things Every Marketer Should Be Tracking - Nick O’Neill, Founder All Facebook|
|10:45 - 11:15||Trials and Tribulations of launching an Integrated Social Branding Program - John Williams, Mud Worldwide|
|11:15 - 12:00||Building Brands on Social Networks Panel Discussion|
|12:00 - 1:00||Lunch|
SOCIAL MEDIA CLUB 50% DISCOUNT REGISTRATION WIITH CODE: SMCNYC
Founder, Social Times & All Facebook
The Next Year In Social Platforms: 10 Things Every Marketer Should Be Tracking
Nick O'Neill is the Founder of Social Times, Inc., a digital media company focused on covering the growing social web economy. He is the the social media industry expert, providing no holds bar commentary and insightful analysis on social networking and social media. Nick also speaks at conferences nationwide and has been written about in multiple national publications. With the opening of the Facebook platform, Nick saw a huge opportunity and has become fully dedicated to covering the social networking phenomenon via AllFacebook.com eventually expanding beyond with SocialTimes.com.
In 2009, Nick successfully led Social Times Inc. to an acquisition by WebMediaBrands. Nick continues to serve as the Director of Social Times and oversees daily content production as well as hosting events around the country. Nick graduated Cum Laude from American University in 2005 with a Bachelor's degree in Finance. While Nick spends a lot of time writing content for sites, he is a passionate coder, building tools to help readers track the rapid growth of the social networking space. Nick was also recently named one of the top 100 D.C. Tech Titans by Washingtonian Magazine.
The next generation of online display ads
Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.
Director of Product, appssavvy
Past to Present: Custom Apps to Engagement Apps
Julie Nielsen is director of product at appssavvy, a direct sales team for the social media space. She drives product strategies and integrated sponsorship programs between social media application developer and publisher partners, and the rapidly growing number of brands and agencies engaged in tackling the emerging opportunities involving social media applications.
Julie was the first employee outside of appssavvy’s two founders. Since joining the company, she has been instrumental in the more than 200 socially-based campaigns appssavvy has delivered for brands, including Kimberly-Clark, Sony Pictures, Oakley, Coca-Cola, Target and Purina, among others.
Previously, Julie was part of leading Freewebs’ widget initiative. She began her career at Unit 7, a DM agency under the Omnicom umbrella of marketing companies. At Unit 7, Julie was active in developing campaigns for Pfizer, Wyeth, AstraZeneca and P&G. She is a graduate of the University of Iowa.
President, Mud Worldwide
Trials and Tribulations of launching an Integrated Social Branding Program
As President of Mud Worldwide, a Social Branding and Marketing Agency based in Sausalito, California, John draws from a solid background in consumer packaged goods in addition to experience in a broad range of B2B product and services marketing. On the Agency side he has worked with Ted Bates Worldwide, Ketchum Communications and his earlier company The Sausalito group serving clients such as Colgate Palmolive, Warner Lambert, Bristol Meyers, Bank of America, E*Trade, McKesson, Chevron, Palm Computing and Motorola. On the client side he has held senior management positions at Manhattan Marine and Electric Company and Semphonic a leading web analytics practice. From his native Australia he has worked in Asia, Europe, Canada and the US and brings new perspectives to issues surrounding best practices from strategic planning to execution of communications programs.
Sr. Marketing Mgr., Sprout
Presenting on the social network engagement cycle, and Moderating the Building Brands on Social Networks Panel Discussion
Smart describes himself as "a marketer on a mission to evolve marketing away from the mess that traditional marketers have made. It's time to stop broadcasting messages with megaphones and to start engaging the communities that form around brands. While companies understand what it takes to build products and services, it's the community that understands how they actually work in the wild. Following this, I embrace the mission of Marketing 2.0, which recognizes that brands are built by communities, not just by companies. My work focuses on leveraging the fact that communities want to grow the brands that improve their lives. Thus, I'm interested in new social media tools, like Sprout, that empower communities to spread the word about the products and services they love. You can learn more about me and how I approach marketing on my blog at www.rolandsmart.com."