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February 2012 Meeting Recap - Facebook for Business

  • Our February meeting was all about Facebook.  Adam White of JMR logics and Mitch Fanning of Fruition Interactive shared their expertise
  • and knowledge with a full house at The Beach Bar and Grill.

The meeting was packed with great information and we’ve got the video to prove it. Check out the 2 part video at youtube.com/smcniagara.

 

Here are a few highlights from Adam and Mitch.

 

Adam

A fan page is the only think you should be using for your business. People shouldn’t become ‘friends’ with your business. They should only click ‘like’.

If you’re barfing all your content onto your Facebook page – Don’t.

You’re playing in their sandbox. How are people using it? That’s how you need to use it and interact with it.

Rise Above Bakery uses Facebook really well. They post photos of food, events, recipes. They take the day to day and repurpose it.

Promote your page. Don’t ‘Field of Dreams’ it. Just because you build it doesn’t mean they’ll come. Thing about how you use it. Likes come from shares or recommendations.

Promote your page in your emails. On your website. Where ever you are already interacting with customers day to day.
If you are a bricks and mortar use signage.

Provide value for interacting. Why should someone ‘like’ you? What will you do for me? Need something actionable.

Brian Caporicci Photography is another great example. He understands how things are promoted on Facebook. He tags all of his clients

in the photos. He’s not banking on selling more to the existing clients. He uses tagging to connect with existing clients family, friends and acquaintances.

How is your brand/business already interacting with people? Take that and do it on Facebook.

How are you setting up your website? The 2 widgets you want to use are: the LIKE button which gets attached to singular information – pages, posts, news, products. It is a low barrier to sharing. Once you click ‘like’ or ‘share’ you’re done.  The other is the LIKE box that allows people to like your Facebook page right from your website. Once they click ‘like’ they are subscribed to your page. See Social Plugins - Facebook developers for more info.

 

Mitch

  • Why Facebook? 840 million users. That’s why.
  • Reality is you don’t own anything on Facebook. Goal should be to get those people who have liked you to go to your website. Your website is the only asset you own.
  • Facebook is part of doing business today. Full Stop.
  • Stop thinking ROI. What’s the ROI of your laptop? Business card? We use them every day for business but I’d challenge you to come up with the ROI for those things.
  • Lots of things in the world are disrupting how we do business today. You need to think like a digital media company. It’s about creating engaging content. Think like a publisher.
  • Make your website social. Use social plug ins. Place the ‘like’ component above and below your content, under your post or product.
  • Create client personas. Find out what they like, why they’re ideal, what they are interested in. Understanding and knowing this will help you connect and make it long lasting.
  • Create a content pyramid. Think about categories of content – how to’s, how we work, case studies. Planning is key to social. Each business has their own categories. Figure them out and it will make managing your page easier.
  • It takes time. It won’t happen overnight.
  • Keep it informal, short and to the point. Corporate/PR speak doesn’t work. Show your friendly/human side.

Thanks to Adam and Mitch for sharing, to Darryl Moyers for live-tweeting, Corrina Massicotte for taking pics, Anne Knicley and Janice Arnoldi for handling the registration and to everyone who joined us at the Beach and in the Twiterverse.

 

Looking forward to our March 27th meeting to talk about Social Media, Teens and the Cyberworld

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