If so, why?
If you don't, why not?
These are questions that you've probably heard or had to answer at one time or another since last summer.
Chris Brogan argues that you should care about it. In fact, he even named his latest book "Google+ for Business: How Google's Social Network Changes Everything (see: http://www.amazon.com/Google-Business-Googles-Everything-ebook/dp/B005GX...). I know, that's a bold statement looking back at the network's short history so far.
Connecting with your audience takes more than an individual, it actually takes a village. At least that what Sandy Carter argues in her book Get Bold: Using Social Media to Create a New Type of Social Business.
Sandy Carter is IBM’s Vice President of Social Business Sales & Evangelism and her third book does not disappoint. Regardless if you are a seasoned professional or an individual new to the world of social media, this book offers vital insight into the concept of “social business”.
Rather than argue for handful of individuals who are able to successfully meet business objectives through using social media, Carter suggests it takes the entire business. In doing so, she introduces the concept of “social business” where an organization embraces the tools for engagement in all aspects of the business chain; this includes the strategy formulation, process creation, implementation, and data analysis.
You'll be asking yourself this question after reading The Social Media Strategist by Christopher Barger.
As the former Director of Global Social Media at General Motors along with earning the title of IBM's "Blogger-in-Chief", Barger has a proven track record of implementing and driving effective social media solutions in a number of organizations and industries. In his book, the author presents a guide for any professional that needs to implement a social media strategy for their organization while successfully meeting internal demands and expectations.
I'd like to state upfront that I was a little leery about this book, expecting a rehashing of suggested best practices for implementing social media at the enterprise level. However, I was happily disappointed.
The Evangelist and the Executive Champion
We had a terrific group of 16 at Wednesday night's Social Media Club Orlando meeting. The group was intimate enough that everyone could introduce themselves and say a bit about why they were there. After that was a terrific presentation from Central Florida's own Bess Auer (@bess_auer).
Auer is a local blogger, novelist, technology educator, and runs an online business live-streaming swim meets from across Florida. She was very humble, but we were all impressed. While walking us through her path to understanding and maximizing social media in her career, she shared a number of valuable lessons.
#1 Social Media can be used to promote or enhance just about anything.
I hope so. It is a great platform to showcase your professional side with all the interactive bells and whistles.
But it's more than that.
Once you see past the endless spammy comments and useless status updates, you see it for what it really is.
LinkedIn is an potential goldmine of professional networking opportunities if done right.
It doesn't hurt that it's also a great gateway drug for Executives who want to dip their toe in the vast ocean of social media.
This month, I had the opportunity to review Neal Schaffer's latest offering titled Maximizing LinkedIn for Sales and Social Media Marketing. Schaffer has done a great job of establishing himself as an expert on leveraging LinkedIn for improving sales, business intelligence and professional networking.