You need a social media playbook, not a social media strategy. This is the marching order I've heard at the last couple of conferences I've attended (ex. SXSWi 2011, Social Fresh Tampa, etc.). The thought here is that rather than focusing on the specifics of a social media strategy, proper community management is achieved through consistent execution of the basics and applying them to the changes and challenges we face on a daily basis (ex. Facebook Pages, etc.).
Whether you agree with this concept or not, the basics of social media strategy (ex. logistics, resources, etc.) are pretty much set, but what about the basics of publishing content? Its a simple question and one that we often take for granted.
Welcome to Social Media Club Orlando, where innovators in Florida meet for quarterly meetups to share, engage and collaborate with the community on the issues of social media and technology. We launched in June of 2009, and on average 50 people come to our events with our Facebook page connecting nearly 200 individuals and our Twitter feed reaching nearly 300. Our leadership board includes Mark Krupinski, chapter president, as well as Lisa Thorell and David Alecock. For more information, please visit our Facebook group and say hello.
Social Media Club Orlando's first event, held at MindComet.
Panelists Jeremy Hilton (MindComet), Katy Widrick (Growing Bolder), Christina Morton (CBR Public Relations) and Mark Krupinski (MindComet) discussed their biggest mistakes in Social Media, sharing war stories and lessons learned, and addressed questions from the 50+ attendees.