Social media tools are changing the education landscape. These tools tend to fall into two broad categories: those primarily intended for social networking, such as Facebook or Twitter, and those that are designed for sharing user-generated content such as blogs, YouTube, or Flickr. It is the mixture of informality and ease of updating that makes social media approaches so appealing, whether mainstream tools are used, or whether niche or local social media tools are installed or developed.
We wanted to share some exciting results from our 2011 census involving Social Media Club Penn State University, where innovators from Pennsylvania meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology. Our Facebook page has grown to 86. For more information, please visit our Facebook page and join us for an upcoming event!
Need to determine overarching goals
What is PSU about?
Targeting messages (old media is best way to promote new media)
Develop integrated SM strategy
Intgegrate analytics more than we have
What's the timeline?
How do we get people that are not "here" now to engage
Care not to homogenize the audience, don't dilute the voice
"At our [social media] club, we talked about it being a revolution. [social media] was going to belong to everyone, and give us power, and free us from the people who owned [newspapers, billboards, tv stations, movie theaters & brands] and all that stuff." -Steve Wozniak [on computers]