Resulting from more and more hotels guests using smartphones and referring to Facebook for their travel needs, a select number of social media savvy hotels are developing booking widgets to extend reach beyond their Web sites. Up till now, the only place to book a hotel room online was at the hotel's Web site or through an Online Travel Agency (OTA). Now hotels can engage customers via Facebook applications and iPhones.
Trump Hotel Collection
The Trump Hotel Collection recently expanded its social networking presence to provide another avenue for bookings with a customized Facebook page.
As seen here, Trump's Facebook page has installed a booking widget front and center. With hotels in New York City, Chicago, Las Vegas
and Waikiki, Trump guests that follow their hotels' updates don't have to leave Facebook to book a room. According to a Marketwire report, the Trump Hotel Collection's social networking presence currently touches "upwards of a million people a day." This is an example of magnetic marketing (see "Magnetic Marketing In Social Media Pushes Past Push-Pull Marketing"), where a social networking platform like Facebook becomes the conduit for connecting people with the right information at the right time. Of course, not all visitors to Trump's Facebook page are there to book rooms. However should they be so inclined once there, the convenience and immediacy factor of having the booking widget accessible is a value-add feature. It also underscores Trump's goal of servicing the guest in a seamless way, even before he or she walks in the door. "It makes sense to tie together our social networking presence with a brand Facebook page since it is the most comprehensive, consumer-facing social network in the marketplace today," said Jim Petrus, chief operating officer, Trump Hotel Collection."
Best Western Hotel President Berlin
The Best Western Hotel President Berlin was the first Web 2.0 hotel in its region to launch an online booking widget for Facebook, the Web and soon, the iPhone. Powered by Worklight, a Web 2.0 enterprise service, the widget allows customers to check rates, promotions and book rooms at a 10 percent discount direct from its Facebook page.
Nota: Quém tiver interesse am saber como implementar uma solução destas, integrando um motor de reserva na sua página no Facebook, ou mesmo configurar a sua página no Facebook, não hesite em contactar-nos via firstname.lastname@example.org ou via a nossa pagina no Facebook.
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