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TCS mAGnify Panel Discussion on Social Media

It’s fun to be always on the other side of the table ! Setting the context right away , so far in the capacity of SMCPune , I had organised Panel Discussions , but to be one of the panellists that was one of the task in itself.I can assume the anxiety of a teacher as in what questions the student will ask !!
This panel discussion was a part of the “mAGnify initiative “ which is an internal knowledge share session TCS organizes on items of interest to the IT/banking and financial services community, across locations where they have such tech/BFS presence.  As part of this initiative they planned to hold a panel discussion on "Social Media & its Impact on IT & Banking & Financial Services" in Pune on June 21. 
Panel Discussion Themes:   

  • Social media - harnessing and monetising social data
  • Leveraging social media for your customer - filtering relevant customer data and ways of measuring them 
  • Relevance of social media data for the financial services industry
  • Using social media sentiment analysis for driving business strategies 
  • Case studies of best practices by brands who have used social media to grow their business 
  • How firms like TCS can empower themselves using social media

There were four panellists :

R Krishnan : Vice President , Banking Industry Services,TCS

Dr. Ajay Kolhatkar : Senior Practice Consultant , Tata Management Training Centre

Mandar Raje : TCS

Shikha Pakhide : Co-Founder SMCPune Chapter

Obviously the entire essence of the discussion cannot be captured , but here are few points which emerged and were discussed :

  • What is the difference between Social Network and Social Media
  • Way before Social Media came into being , Alcoholic Anonymous is one such revolution which started in 1935 ! So man is a social animal and social media is “ not a new concept “
  • Why do Banks / financial institutions shy away from this open medium ? Complianceo Obsession with Technologyo Security
  • And why users are hesitant to use this medium :o Sense of insecurity / fear to share important financial data online
  • Social Media forces Banks / financial institutions to achieveo Operational efficiencyo Service Level expectations
  • Banks are “ little laggards” in adapting to new interactive mediums
  • What is crowd sourcing movement
  • Slowly organisations will understand “ value of information “ being exchanged over these platforms
  • SM is one of the de facto service channel for many organisations
  • Primarily discussions was focused on users what about organisations internal client i.e. their employees. What is the importance of Social Enterprise for Employers
  • How can Social Media be leveraged for a wealth managed customer who is naive about this technology ?
  • How can we prevent abuse of Social Media
  • Every organisation wants to do / venture into Social Media
  • What are the negative shades of Social Media
  • What do panelists have to express on Social Networks site access not allowed in many of the organisations
  • What are the three opportunities for companies like TCS to leverage from Social Media
  • Are forums still existing ? If yes do they pose a threat to other popular social network site
  • As an individual should I make my presence felt on social sites so that in case if I have to register any complaint / raise an issue with any service provider , they will make an effort to reply to it.

Post Panel Discussion feedback :

Dr.Ajay Kolhatkar : Thanks Krish for the humour and sharing your experiences. Ganesh, your attempts, as a moderator, to qualify questions created the right atmosphere in the session. I enjoyed the session and sincerely hope the audience did too.I guess time was a constraint yet again and the questions could not flow through adequately. But surely not making presentations helped.I look forward to such interactions in the future too.
Mandar Raje : I think, based on the audience' interest, we had a good panel discussion. Krish definitely made it interesting with his insights and impromptu humour :) Looking forward to meeting you all in future.
Sukanya Patwardhan (Senior Practice Consultant):I echo everyone’s feelings.It was a worthwhile experience for me.
Swarna Sudha S (Learning & Development Lead ) : I just had a quick glimpse of the dip stick survey that we did. Feedback has been positive. Thanks to all of you for making this successful. 
It’s always a worthwhile experience to exchange views with learned and experienced folks and I came back enriched

 

Click here for pictures from the event

Groups:
Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Puerto Rico
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom