SMC Book Club Review: "Optimize" by Lee Odden
I have to start of my evaluation of “Optimize” by noting that I have been familiar with Mr. Odden’s work for some time now. His TopRank Online Marketing blog has been an inspiration and essential resource throughout my personal journey into digital communications media. Given this prior exposure, the subject matter and instructional tone of the book is no surprise. That said, at this risk of over-enthusiasm, I believe that this publication is instantly the most cohesive guide of its type on the market, a step-by-step workbook for any person or company looking to make sense of and excel at connecting with and marketing to communities online.
'Rock Star of Mobile' Jeff Rock Mesmerizes Capacity Crowd at SMCRVA
About 100 people packed the historic-firestation-turned-hipster-artspace Gallery5 in downtown Richmond, VA 2/16/12 for #SMCRVA's monthly meeting featuring the "Future of Mobile" by @jeff_rock, co-founder and creative director of Mobelux. The discussion of mobile technology trends was quite a wild ride, starting with #SMCRVA Board Member @DougMeacham's entertaining re-introduction to the first mobile phone (pricetag $4,000) and subsquent romp through developmental highlights of that jam-packed little device we take for granted: http://bit.ly/s7KuYD Jeff Rock launched into his predictions for mobile trends, both good and bad, and a hush fell over the crowd. We're a creative and outspoken bunch, so this hardly ever happens.
Video recap of "SMCRVA March 2011: Tumblr 101: It’s in Style"
What's so great about content anyway?
With all of the blog posts, how-to guides, books, videos, and other information out there about how to construct compelling content, I wasn’t sure what to expect with Ann Handley & C.C. Chapman’s new book, Content Rules. Most of the advice I see floating around the interwebs just rehashes the same old, tired guidelines wrapped in different paper – and it tends to be focused primarily on blog posts. Thankfully, that’s not what I found in Handley & Chapman’s work.
Welcome to Social Media Club Richmond
Welcome to Social Media Club Richmond, where innovators in Virginia meet for monthly meetups to share, engage and collaborate with the community on the issues of social media and technology. On average 150-250 people come to our events with our Facebook page connecting nearly 400 individuals and our Twitter feed reaching nearly 1300. Our leadership board includes co-founders Doug Meacham and Nathan Hughes. For more information, please visit our Facebook group and say hello.





