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'Rock Star of Mobile' Jeff Rock Mesmerizes Capacity Crowd at SMCRVA

About 100 people packed the historic-firestation-turned-hipster-artspace Gallery5 in downtown Richmond, VA 2/16/12 for #SMCRVA's monthly meeting featuring the "Future of Mobile" by @jeff_rock, co-founder and creative director of Mobelux. The discussion of mobile technology trends was quite a wild ride, starting with #SMCRVA Board Member @DougMeacham's entertaining re-introduction to the first mobile phone (pricetag $4,000) and subsquent romp through developmental highlights of that jam-packed little device we take for granted: http://bit.ly/s7KuYD Jeff Rock launched into his predictions for mobile trends, both good and bad, and a hush fell over the crowd. We're a creative and outspoken bunch, so this hardly ever happens. It was so unusual that I halted mid-tweet to observe the entire #SMCRVA audience either soaking in Jeff's points or taking actual notes -- another rarity. Most resonant were his comments about how the web currently operates on our mobile devices ("It's all over the place, like the Wild West out there") and the not-so-subtle, "QR Codes Must Die in a Fire." Jeff believes a significant portion of social media is "noise" and with time and development the platforms may grow into more responsive applications. What really excited Jeff were smart technology trends using mobile to connect to systems in your home like heating/air conditioning and home security. He even mentioned graphics going 3D on our screens, which doesn't seem that far in the future. But, most importantly Jeff, will there be an app so that we won't have to walk around wearing those funky glasses?

 

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