Temperatures aren’t the only thing heating up in Sacramento.
More than 30 Social Media Club Sacramento (SMCSac) members gathered at the CSUS College of Continuing Education Tuesday night, April 23, to get pointers on how to “Turn Up the Heat with Social Media Marketing.”
Local social media pros gave attendees an exclusive glimpse into their own tried and true social strategies. Presenters were the California Lottery’s Digital Media Strategy Manager, Ryann Petit-Frere (@repetitfrere, @calottery), and Viralheat’s Senior Account Manager, John Boitnott (@jboitnott, @viralheat).
When Petit-Frere first joined the California Lottery team about a year ago, she said that social media was mostly “for fun” without much thought to a strategic plan.
Sacramento’s food elite gathered at Urban Hive Monday, March 12, to cover two emerging trends on everyone’s minds these days: eating local and being social.
As participants in Sacramento Social Media Club’s (SMCSAC) “Eat Local & Be Social” panel, local food advocates discussed how social media is fueling the “Farm-to-Fork” movement.
Chef Brenda Ruiz, Slow Food Sacramento and Biba Restaurant (@chefbrendaruiz)
Shannin Stein, Feeding Crane Farms and Lulu's Kitchen (@shannin_rae)
Amber Stott, Awake at the Whisk and California Food Literacy Center (@awakeatthewhisk)
Callista Wengler, Paragary Restaurant Group (@ccatprg)
Moderator Sonny Mayugba, AugustineIdeas and The Red Rabbit Kitchen and Bar (@sonnymayugba)
In our annual meeting in December, we elected new officers for the 2013 calendar year as required by our Chapter Charter. All paid members of Social Media Club were eligible to vote for officers. While there are no term limits specified in the charter, executive leadership agreed that a two year term limit is good for the club. Outgoing president, Laura Good (me), served as president in 2011 and 2012.
Officers for 2013 are:
President: Scott Eggert, co-founder of ClickSpring
Scott was Vice President in 2011 and 2012.
Vice President: Ronnie Ledesma, owner and senior consultant of Goo Tank Marketing
Ronnie was Secretary in 2012 and is a co-founder of SMCSAC. He was "Grand Poobah" (aka executive director) of SMCSAC in 2009.
Secretary: Shelly Scoggins King, president of Triggers
Shelly is new to SMCSAC leadership but has been a regular participant in SMCSAC events for several years.
“Uptown Goes Downtown”
By: Diane Dean-Epps
The Social Media Club hosted a social media shindig like no other on September 11th at Drexel University when Uptown Studios owner, Tina Reynolds, brought her posse along to show us how social media is done right.
I knew we were in for some serious fun when Tina began by taking the audience’s picture of us taking her picture. Talk about framing your presentation. You think that’s creative? She ended the event by taking video of us all doing the wave.
Social Media Club Sacramento holds quarterly workshops that focus on small business and non-profit users of social media. The goal of the workshops is to provide hands-on instruction that can improve the way organizations engage social media. All of our workshops are live-streamed and the video is then archived and made available for viewing. Below are links to the archived video from five of our workshops that are especially helpful for managing your Facebook Business Pages. Note that Facebook is constantly changing the way Pages work, so some of the information in the older workshops may be outdated.