On Tuesday, March 13, we held our first agriculture industry forum, "Farmers and Social Media: The Odd Couple?," at The Urban Hive in Sacramento.  The focus of the forum was The California Agricultual Communications Coalition's program, "Know A California Farmer."  Sharlene Garcia (@igniteshar) of AdFarm shared the story about how and why the campaign was created. The campaign centers around the communications hub of knowacaliforniafarmer.com and utilizes social media outlets to build relationships between farmers, ranchers and consumers.  At the end of Sharelene's presentation, she invited almond farmer Brent Boersma ( @4GFarms) of Boersma Bros, Inc.and rancher Jeff Fowle (@JeffFowle) of KK Bar Ranch to share stories about their social media experience.  Thanks to the generosity of Kerry Shearer, the event was live streamed and now available for viewing in our video archive on ustream.