Nearly 100 representatives from local Sacramento non-profits and charities attended Social Media Best Practices for Charities panel on Tuesday, Nov. 8 at The Urban Hive. The event was hosted by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications. Panelists included: Julie Bornhoeft, director of development and community relations for WEAVE, Inc.; Chris Brune, director of creative services at Macer Media for Sacramento Food Bank and Family Services; Kate Towson, Americorps VISTA with Sacramento Steps Forward; Misty Avila, eAdvocacy coordinator for Aspiration Tech. The event was promoted in the Sacramento Press beforehand.
November is our chapter’s designated month to give back to our community. We started it off with a panel discussion on Social Media Best Practices for Charities but didn’t stop there. I have a soft heart for charities and other nonprofits and pushed the idea of doing some match making between local marketing professionals and nonprofits for a free 2-hour social media tune-up. It was surprisingly easy to organize and resulted in 23 nonprofits receiving assistance. The project also helped to raised awareness about the missions of many nonprofits in the Sacramento region. A two for one if you will!
I encourage other chapters of Social Media Club to consider a similar project. Although we choose this as our November activity, it would work any time of year. Resource wise, only two members of our leadership team worked on executing this program. Here’s how we made it happen:
Social Media Club Sacramento will mark a new milestone on Tuesday November 29th--our first Official Chapter Business meeting. Founded in April 2009 as a Community Chapter, we filed for Official Chapter status earlier this year and became officially "official" in September of 2011. Official status takes our club to the next level. We are now share the 501(3)c status of the global Social Media Club organization. We have an offical club charter, a bank account and elected officers. Well, almost on that last one. During our first 3 1/2 years of organization, we didn't have elected officers; leadership roles in the team evolved as people demonstrated an interest in and knack for certain roles.
Our July 12 mommy blogger panel discussion at The Urban Hive in Sacramento was well attended by mommies, daddies and businesses looking to tap into the the marketing potential of mommy blogger influence. The panel, moderated by Meghan Phillips, principle and marketing director for The Honey Agency, featured these polular bloggers: Dr. Melissa Arca, Confessions of a Dr. Mom; Christina Young, From Dates to Diapers; Nikki Medoro, Momma On The Mic; Sarah L. Cook, Raising CEO Kids; and Carrie Stokes, Read Between the Limes.