We wanted to share some exciting results from our 2011 census involving Social Media Club Sacramento, where innovators from California meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology. Our Facebook page has grown to 1093 members and our Twitter feed, to 4623 members. For more information, please visit our Facebook page or Twitter feed and join us for an upcoming event!
“Without Twitter, without Facebook, without social media in general, we’d be Anaheim Royals fans this next season.” Carmichael Dave
The fight to keep the Kings in Sacramento captured the hearts and attention of NBA fans across the nation. Leading the charge were social media-inspired grassroots campaigns #HereWeBuild, #HereWeStay, SacDeflated.com and their spinoff campaigns #HereWeSit and #HereWePurple.
Our June 9th event featured radio personality Carmichael Dave as the Keynote speaker and a panel of ordinary people in Sacramento who took extraordinary measures to launch a mostly social media campaign to keep the Sacramento Kings in Sacramento for the 2011-2012 season.
Bryan Srabian, Director of Social Media for the San Francisco Giants, moderated the panel of #HereWeBuild, #HereWeStay and #SacDeflated movers and shakers.
Josh Unfried, the CEO of Wind Farm Marketing, was the speaker at Social Media Club of Sacramento's recent workshop, “Advanced Facebook for Business”. The free workshop, held at Drexel University's Sacramento campus, attracted nearly 80 students, and was live streamed to dozens more using Drexel's high-tech classroom facilities. Unfried taught SMCSac members, many of whom run or work for local businesses, how to take their Facebook presence to the next level. In addition to the better known benefits of improving customer relationships, staying top of mind, driving sales through promotions and increasing visibility, Unfried asserts that Facebook is now allowing businesses to "transform customer service into marketing".
After two years of operating as a community chapter, SMC Sacramento has applied to be an Official Chapter of Social Media Club! We're encouraging everyone who has enjoyed and benefited from the monthly programs we produce and the education we provide to consider becoming a Professional Member of Social Media Club. Showing your support by becoming a Professional Member will help us achieve Official Chapter status. There are also opportunities to support the Club through Business membership or sponsorship. For more information contact us at smcsacto (at) gmail (dot) com.
Our panel discussion, Social Media ROI: Is It Measurable, on May 17 attracted over 100 attendees and generated some of the liveliest audience discussions we've ever heard! Panelists Josh Hilliker, director of Social Media for Intel-GE Care Innovations and Mark Bean, managing director of C7 Group, along with moderator Gordon Fowler, President and CEO of 3Fold Communications, shared their insights on social media ROI for enterprise organizations as well as smaller businesses and even the lone blogger. Relive (or live for the first time!) the entire discussion via our