Community Building With the Pros: WD-40, Evolution of an Old School Icon
By: Heather Pimentel, Content Manager for Social Media Club San Diego
One can with 2000+ uses is probably the most accurate description of the WD-40 product today. After its creation in 1953, WD-40 has evolved to become more than just a product to prevent rust, but rather a staple in households across the globe.
The name “WD-40” stemmed from the 40 attempts that it took to perfect the famous water-displacing formula, and, its noticeable blue and yellow packaging helped catch the attention of people everywhere. With a large number of fans raving about the product, the company tapped their audience to launch the WD-40 Fan Club.
Want to learn about the evolution of WD-40’s online community? Join Social Media Club San Diego on Tuesday, January 31st from 7-9 p.m. at Hera Hub to get an inside look at the social media tactics used to support the growing brand. WD-40’s Digital Marketing Director, Paige Perdue, will discuss some of the challenges from the past as well as what’s to come with the bright future ahead.
This event is free to all Social Media Club members and non-members. Sign up for a free membership at http://socialmediaclubsandiego.com/membership/.
A small $5 donation is suggested. Beverages and bites will be provided by Rubio’s. Reserve your spot and RSVP for Community Building With the Pros: WD-40, Evolution of an Old School Icon on Facebook.
