As technology evolves in today's competitive market, advertisers are faced with increasingly diverse options when it comes to putting their message in front of consumers. At the same time, traditional advertising media such as television, radio and print are becoming less and less effective in capturing consumers' attention. Advertisers, then, are searching for more innovative ways to get their message across. In many cases that means using some form of digital out-of-home advertising.
As a robust technology, digital Out Of Home Advertising can provide multiple rich media messages on a minute-by-minute, hourly or weekly programmed schedules, with real time updates to regional preferences, lifestyles, buying patterns and any other issues key to connecting with customers, such as local events and weather conditions outside the venue.
Eyeris TV Franchise Is Honored With “Innovation & Technology” Award By The 2011 Florida Business Expo.
Orlando, FL – (Sep 21, 2011) Eyeris TV franchise has been awarded as the 2011 recipient of the Innovation & Technology Award presented by the Florida Business Expo, a trade organization with thousands of members statewide, recognizing their significant achievement in the Digital Out-Of Home advertising medium.
“We applaud the Eyeris TV staff and leadership for demonstrating innovative distinction in their quest for performance excellence,” stated Liz Otts, Founder and President of the 2011 Florida Business Expo. “Being judged to be worthy of this award demonstrates a commitment to a rigorous journey of continuous innovation and a good level of sustainable performance”.
The title of this post is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology.
That being said, here are three easy ways you can eliminate the gap between social media and your other marketing activities. In turn you will leverage social technologies to make your “other” marketing activities much more effective in driving reach and interest.
1. Email Marketing Integration
-Social Sharing in Email
In his role as director of Web and new media strategy for the Smithsonian, Michael Edson embodies what it means to use social media to fulfill an overarching purpose.