The title of this post is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology.
That being said, here are three easy ways you can eliminate the gap between social media and your other marketing activities. In turn you will leverage social technologies to make your “other” marketing activities much more effective in driving reach and interest.
1. Email Marketing Integration
-Social Sharing in Email
In his role as director of Web and new media strategy for the Smithsonian, Michael Edson embodies what it means to use social media to fulfill an overarching purpose.
University at Buffalo is looking for local vendors to respond to an RFP for social media coordination. Deadline for submission is 9/10/11. Pls email firstname.lastname@example.org for a copy of the RFP details. thanks
Announcing the MIT Sloan Marketing Club's inaugural Marketing Conference -- Register today!
September 10th, 2011 – Click Marketing: MIT Sloan Marketing Conference
Description: The MIT Sloan Marketing Conference is an inaugural event for MIT Sloan students, faculty, and industry professionals aiming to advance their thinking around marketing in today’s digitally-focused world. Speakers will include a diverse mix of industry leaders, including Paul Alexander (Senior VP of Communications, Liberty Mutual), Brian Halligan (Founder & CEO, Hubspot), Josh Bernoff (Senior VP, Idea Development, Forrester Research and co-author of Groundswell and Empowered), and Harrison Shih (Product Marketer, Google+). The theme of the 2011 conference is Click Marketing: Connecting with the Consumer in a Digital Age. Over the course of the conference, industry professionals will discuss their views on the following: