University at Buffalo is looking for local vendors to respond to an RFP for social media coordination. Deadline for submission is 9/10/11. Pls email firstname.lastname@example.org for a copy of the RFP details. thanks
Announcing the MIT Sloan Marketing Club's inaugural Marketing Conference -- Register today!
September 10th, 2011 – Click Marketing: MIT Sloan Marketing Conference
Description: The MIT Sloan Marketing Conference is an inaugural event for MIT Sloan students, faculty, and industry professionals aiming to advance their thinking around marketing in today’s digitally-focused world. Speakers will include a diverse mix of industry leaders, including Paul Alexander (Senior VP of Communications, Liberty Mutual), Brian Halligan (Founder & CEO, Hubspot), Josh Bernoff (Senior VP, Idea Development, Forrester Research and co-author of Groundswell and Empowered), and Harrison Shih (Product Marketer, Google+). The theme of the 2011 conference is Click Marketing: Connecting with the Consumer in a Digital Age. Over the course of the conference, industry professionals will discuss their views on the following:
An analysis of traditional media channels, which have been used for mass communication is a good way to begin to understand how Community and Social Media Changed Communication.
Three popular channels like Television, Radio and Newspapers were great at reaching out to mass audiences. However, these were typically one way channels. What I mean is that you could reach out to people via these channels, but people could not necessarily respond to you via those channels and additionally could not communicate with each other via these channels. So they were typically one way channels.