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Join us for a night of fireside chats with Brian Solis, Audrey Cooper, Matt Greeley, and John Troyer

The San Francisco Chronicle recently launched a social media bootcamp for its reporters. Brightidea touts its product as "the most powerful software available for corporate innovation teams." Brian Solis studies the effects of social media and disruptive technology on business, marketing, entertainment, and culture.

How do newspapers innovate to stay alive? How does crowdsourcing accelerate innovation? How can a company use its advocates to drive innovation? Separately, The Chronicle, Brightidea, and VMware are disparate blips in the digital revolution, but together, with Solis to set the context, we'll learn how companies can adapt to be leaders in the 21st Century marketplace. Audrey Cooper, managing editor of The San Francisco Chronicle, Matt Greeley, Founder and CEO of Brightidea, and John Troyer, Director & Social Media Evangelist at VMware, will join Solis and the Social Media Club of San Francisco to talk innovation and disruption, and to answer our questions.

New Year, New Faces, Great Events

 

Since our inception in 2006, the Social Media Club of San Francisco has been the Bay Area’s premier social media professional organization. We’ve worked hard to bring you fun and informative professional development events and networking opportunities, and we’re excited to launch our 2014 programming at our kickoff event, a happy hour on Jan. 22 at Tres SF.

We’ve also got a new leadership team in place for 2014. Here’s a little preview of who we are, but come get to know us on Jan. 22.

Social Media and the News

Join SMCSFO for our November panel on Social Media and the News!

Social Media Breakfast East Bay presents a panel on gamification

Join Social Media Breakfast East Bay for a discussion on gamification on Thursday, October 3!

Panelists Nicole Lazzaro, Founder & President of Xeodesign, and Tony Ventrice, Sr. Game Designer at Badgeville, will talk about gamification - the principle of using game elements in non-game situations.

Nicole's latest blog post states that, "cubicles are cages for people" and explains the need for 'mental furniture.' Check out her blog post here: http://www.nicolelazzaro.com/gamification/ and join Nicole and Tony for more on this great topic by registering here: http://www.meetup.com/Social-Media-Breakfast-East-Bay/events/141840602/

Marketing to Millenials with Alienating Baby Boomers

“Young people love being target marketed by their birth date and purchasing power.” -- Stephen Colbert.

Marketers are in a mad rush to target millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Forty-three percent of millennials share on social media, compared to 29% of the general population. They decide what’s cool - and share it, promote it, capture it in pictures and videos, and tell their friends.

Millennials — generally defined as people born after 1980 —have grown up in an unprecedented sea of advertising — print, radio, TV, computers, mobile devices and social media. But unfortunately for marketers, millennials are skilled at tuning out the constant stream of advertising. And beyond that, they’ve stopped trusting traditional advertising and instead turn to friends for recommendations.

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