Moderator Decker and Panelists Josh Smith, Jason Putorti and Brian Purchia
There is no doubt that Social Media has changed the political landscape. Politicians can now reach their constituents on a more personal level. How has social media changed politics in the recent 2012 campaign? Which social tools have made the biggest impacts? And, what are the keys to a successful social media political campaign?
The Social Media Club of San Francisco held its monthly panel event at LEWIS PR's new, swanky office above Market Street in San Francisco on Tuesday, September 25th. There were snacks, drinks, networking and a great conversation about how social media is reshaping the journalism industry. A few of the questions that sparked some lively discussion included: How has social media helped or hindered reporting? How has citizen journalism affected the news cycle? What are the biggest challenges facing journalism when it comes to social media? What might the future of journalism look like? What is the etiquette when promoting one's company brand versus thier personal brand?
The book Navigating Social Media Legal Risks by Robert McHale, ESQ. and Eric Garulay was a very interesting and informative book on the legal insights, risks and recommendations for any business today. While this book tended to focus on businesses with a social media strategy it had great legal advice for any type of company competing in today’s world. Whether a business is highly involved in social media or has no official involvement, this book gave important perspective on everything from promotions, hiring decisions and defending a firm or brand’s reputation when attacked. Not having a legal background, I found this book very easy to navigate and understand. McHale and Garulay give nice real world case studies to illustrate their points. I learned a lot about not only legal issues that arise but conflicts many large and smaller corporations have been faced with in this new digital world.