Join Social Media Breakfast East Bay for a discussion on gamification on Thursday, October 3!
Panelists Nicole Lazzaro, Founder & President of Xeodesign, and Tony Ventrice, Sr. Game Designer at Badgeville, will talk about gamification - the principle of using game elements in non-game situations.
Nicole's latest blog post states that, "cubicles are cages for people" and explains the need for 'mental furniture.' Check out her blog post here: http://www.nicolelazzaro.com/gamification/ and join Nicole and Tony for more on this great topic by registering here: http://www.meetup.com/Social-Media-Breakfast-East-Bay/events/141840602/
“Young people love being target marketed by their birth date and purchasing power.” -- Stephen Colbert.
Marketers are in a mad rush to target millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Forty-three percent of millennials share on social media, compared to 29% of the general population. They decide what’s cool - and share it, promote it, capture it in pictures and videos, and tell their friends.
Millennials — generally defined as people born after 1980 —have grown up in an unprecedented sea of advertising — print, radio, TV, computers, mobile devices and social media. But unfortunately for marketers, millennials are skilled at tuning out the constant stream of advertising. And beyond that, they’ve stopped trusting traditional advertising and instead turn to friends for recommendations.
Social Media Club San Francisco has a great opportunity for our members. The fine folks at Social Fresh West have provided us a full access ticket to raffle off to our fans as well as a discount code for our members!
Social Fresh West is being held this August 22-23, in warm and sunny San Diego. If you attend, you’ll be joining a group of motivated marketing and advertising professionals who are in town to discuss maximizing your social media efforts.
This year, the Social Fresh crew has come up with a terrific lineup, including top brands and agencies form around the US. Speakers includes experts from Walgreens, Logitech, Southwest Airlines, Intuit, Billboard and The San Francisco Giants.