Chris Brogan's Google+ Book Review
I loved the book Google+ by Chris Brogan and I learned a lot of cool new things about this powerful social media platform and why it truly deserves its fair share of online attention even at the expense of some other popular/powerful sites including Facebook and LinkedIn. Google+ has been around since July 2011 and it took just a few weeks to gain 20+ million users around the world. While Facebook, LinkedIn and Twitter all have more users than Google+, Chris Brogan does a great job convincing online social media advocates and more specially business owners not only the importance of Google+ but also why it is the next big thing in the social media sphere.
Google + is important to anyone with a business as it is tied to the two most powerful search engines on the web: Google and You Tube. By promoting your business through Google+ you also can help to improve your website’s traffic or brand searchability; something that LinkedIn, Twitter and Facebook cannot do. Google+ allows collaboration, learning, discovery, community building and so much more. Brogan terms Google+ as the “outpost” for your business while your website is your “home base”. He likens Google+ to the outpost for its use in listening, conversation and getting overall inspiration from other users. It is also a great brand building place as you will likely get much more “brand visits” on Google+ than on your primary website. I found the biggest benefit for my own business would be searchability on the web and believe that is why Google+ very well could be the next big thing in social media.
The other reason why Google+ is worth at least Brogan’s recommended 10-15 minutes of time each day is that it allows you to share with everyone and at the same time share with a select few. You can be as open as you want or as targeted as you need to be and in an easier manner than on any other social media tool out there. Chris emphasized that he was able to interact in a “more nuanced and interactive way” which allows more valuable and meaningful online communication. It also allows you to interact personally and professionally in a way that no other social media tool out there can do. For anyone, whether a business person or student, we are all strapped for time and quality online communication + social media efficiency = Google+.
I really liked Chris’ challenge to post/share twice a day and then comment at least twice a day as well. While I personally cannot imagine fitting one more thing in my already over-packed life (nonetheless another social media tool!), Chris Brogan convinced me of the value of Google+ for both my online business and my personal life. If you can combine it as your online social media tool for both work and personal life I see those 15 minutes a day as a time savings compared to other social media sites and a fun one at that. I am excited to start my 15 minutes per day and have Chris Brogan to thank in advance for the value it brings to my business and personal connections and to my free time left in the day.