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Join us for a night of fireside chats with Brian Solis, Audrey Cooper, Matt Greeley, and John Troyer

The San Francisco Chronicle recently launched a social media bootcamp for its reporters. Brightidea touts its product as "the most powerful software available for corporate innovation teams." Brian Solis studies the effects of social media and disruptive technology on business, marketing, entertainment, and culture.

How do newspapers innovate to stay alive? How does crowdsourcing accelerate innovation? How can a company use its advocates to drive innovation? Separately, The Chronicle, Brightidea, and VMware are disparate blips in the digital revolution, but together, with Solis to set the context, we'll learn how companies can adapt to be leaders in the 21st Century marketplace. Audrey Cooper, managing editor of The San Francisco Chronicle, Matt Greeley, Founder and CEO of Brightidea, and John Troyer, Director & Social Media Evangelist at VMware, will join Solis and the Social Media Club of San Francisco to talk innovation and disruption, and to answer our questions.

We'll kick off this Feb. 26 event with networking at 6pm, and the fireside chats begin at 7pm. All the details and ticket information are here:

Register before Feb. 20 and you're guaranteed a discounted ticket and a copy of Solis' newest book, What's the Future of Business? Special thanks to our host, Bloodhound: and our sponsor for the evening, Spredfast:

More information about our speakers:

Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and. Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.

His latest book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. It was recently named as a Top 10 Business Book by Publisher’s Weekly. His previous book Engage, is regarded as the industry reference guide for developing effective social business and social media strategies.

Brian’s is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media. Brian also hosts Revolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, and Guy Kawasaki.

Audrey Cooper is the managing editor of the San Francisco Chronicle — the youngest person and first woman to fill the role at the 150-year-old company. Since becoming the company’s top editor, Audrey has prioritized investigative journalism while building a staff focused on the stories and trends that reflect the unique spirit of the San Francisco Bay Area. Under her leadership, the newsroom has won numerous awards for coverage of such events as the deadly San Bruno pipeline explosion caused by safety failures at Pacific Gas & Electric Co.; the potentially disastrous decisions that led to flawed bolts being used in the new Bay Bridge span, and the years-long fight for gay marriage.

Audrey is leading The Chronicle as it reimagines how to attract new readers, most recently announcing that the company would start an in-house incubator to reinvent daily journalism with a digital emphasis. Editor & Publisher magazine named her one of “10 Women to Watch” in the media industry.

A native of Kansas City, Audrey attended Boston University, graduating magna cum laude with separate degrees in journalism and political science. She married her high school sweetheart, Dr. Kirk Seward, the founder of a medical device company. They have an 18-month-old son and live in San Francisco’s South Beach neighborhood. In her spare time, Audrey serves as president of San Francisco City Guides, a nonprofit organization of more than 350 volunteers who lead free walking tours of San Francisco. She is also a wicked tap dancer.

Matthew Greeley is Founder and CEO of Brightidea, the global leader in On-Demand InnovationPipeline Management (IPM) software.

Prior to founding Brightidea, Matthew consulted for, helping them to raise capital at a $100 million valuation from investors including: Polaris Ventures, Goldman Sachs, and CBS Corporation. Before joining, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University.

John Mark Troyer is a Director and Social Media Evangelist for VMware. John developed many of VMware's social media and community programs, including the VMware vExpert Program, which works with VMware's most prominent community influencers. John is a co-host of the Geek Whisperers podcast at This weekly podcast discusses influence and advocacy marketing within enterprise technology communities. John is active on Twitter as @jtroyer and his blog is at

Before VMware, John was the CEO and co-founder of Neomar, an enterprise mobile software company. Neomar raised $25M in venture capital and partnered in the pre-iPhone era with such companies as Research in Motion, Palm, BellSouth, and SAP. John has a Ph.D. in Pharmaceutical Chemistry from the University of California, San Francisco. In graduate school John began working on the web; his early award-winning websites included Dining Out on the Web and The Safer Sex Page. John lives with his fabulous and lovely wife, three cats, and a dog with one blue eye on the foggy California coast near Half Moon Bay.

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