Marketing to Millenials with Alienating Baby Boomers
“Young people love being target marketed by their birth date and purchasing power.” -- Stephen Colbert.
Marketers are in a mad rush to target millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Forty-three percent of millennials share on social media, compared to 29% of the general population. They decide what’s cool - and share it, promote it, capture it in pictures and videos, and tell their friends.
Millennials — generally defined as people born after 1980 —have grown up in an unprecedented sea of advertising — print, radio, TV, computers, mobile devices and social media. But unfortunately for marketers, millennials are skilled at tuning out the constant stream of advertising. And beyond that, they’ve stopped trusting traditional advertising and instead turn to friends for recommendations.
That has created major challenges for companies eager to build lifelong connections with these younger consumers, many of whom are on the verge of entering their prime income-earning years. Increasingly, advertising and marketing firms are tailoring ads to target millennials, hoping to get them to pay attention and to spend money.
On September 23, the Social Media Club of San Francisco will host a panel discussion titled: Marketing to Millennials (Without Ignoring Baby Boomers)
Millennials are unique and fundamentally different than previous generations, especially when it comes to their views about brands and advertising. So, what’s a brand to do? Survey results uncovered that (not surprisingly!) millennials go to their peers for information about new products and trust them over all other sources of information. 95% of millennials say that friends are the most credible source of product information and 98% of millennials are more likely to engage with a friend’s post over a brand’s post. While connecting with younger generations is extremely important, we can't forget about other demographics. In fact, social media use by older Americans has nearly tripled in the past 4 years.
In this panel discussion, we’ll discuss how brands can connect and engage with millennial and baby boomer generations and how to empower brand advocates, young and old, to share the brand’s story with their friends and networks.
For more information and to register, visit: https://smcsfosep2013.eventbrite.com