Our next event takes place on June 21st where we'll be talking about the use of social media in the music and entertainment world. While this sector was lagging behind for many years, many in it have caught up and we want to see what the corporate world can learn from the innovative programs they've developed. There are great lessons to be learned
Our Speakers include:
- Chris Saad of Echo's StreamServer (they've worked with Lady Gaga and others)
- Rachel Masters, co-founder of Red Magnet Media (worked with Duran Duran, Linkin Park and other)
- Jennifer Neeley, Host, The A-List Podcast (moderator)
Over the past year, more and more companies in the world of social media have begun to differentiate themselves by shifting their messaging to talk of serving social business, but is there really much of a difference? Is it a revolutionary new approach or is it merely the evolution of the industry? With companies such as IBM, Radian6, Jive and SMC Small Business Member Dachis Group not only embracing the term, but promoting it far and wide, there is clearly something afoot, but what exactly is it?
I just finished reading this month's Social Media Book Club featured book, Content Rules, by Ann Handley and C.C. Chapman, and this book is full of helpful tips and sage advice on how to reach - and more importantly, engage - your customers by creating solid, interesting and shareable content.
First let me say - there is no magic bullet here - but honestly, that is probably why this book receives high marks from me. It is written by two people who practice what they preach and come at it via what I like to call 'common sense marketing'.