Seattle, WA
May Event – Agile Marketing: Adapting and optimizing in today’s break-neck brand world
April Event: Social Served Piping Hot, a night with Starbucks
Whenever you read a round-up of brands in social, there’s one brand name you can bet is always on that list – Starbucks. The Seattle-based coffeemaker that changed the way people think about their morning cup of Joe has also changed the way those people connect with brands.
Join us on Tuesday, April 24 at 415 Westlake for a conversation with Alex Wheeler, vice president of global digital marketing at Starbucks, about how Starbucks keeps ahead of the curve in the ever-growing competition for the hearts, minds, and tumbler mugs of the consumer.
SMC Seattle March Event – Beneath the Surface: A Deep Dive into the World of Social Analytics
How do you measure that? It’s a common question those in social hear on an (almost) daily basis. For some, it’s cause for concern, but for those who have a plan and tools in place, it’s a chance to flex their analytics muscle. This March, we’re going to be doing a lot of flexing!
Feb. Event: Reinventing Your Company in a Customer-Driven Marketplace with Sean Moffitt
The global markets have changed. Where brands and corporations once ruled, customers are rising up and making decisions with their wallets (and conversations). Is your company ready to be a part of this change?
SMC Seattle December Event: What’s Next in Social? To 2012… and Beyond!
2011 was a year filled with incredible advancements in the digital and social spaces. Companies and tools came on the scene and caused a ruckus, while others snuck out the back door. With 2012 right around the corner, it’s time to put on our prognosticator hats and make some predictions.
