Community Event: Increase Acquisition and Engagement by Improving the Registration Process – with Janrain
Acquiring and engaging with customers online is paramount to succeed in business today, but it’s an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, a recent study reveals that:
- 86% of people admit to leaving or avoiding a site all together when facing a registration form
- 88% admit to giving false or incomplete data on forms when they do oblige
While you want to build a relationship with website visitors, the traditional method of gathering information doesn’t work.
The good news is that consumers do have a preferred method and can become a more valuable visitor when given this option.
Please join your peers at a breakfast gathering where you’ll have the opportunity to hear Jamie Beckland, Janrain’s Director of Digital and Social Media Strategy, connect with industry peers, and share experiences and strategies.
Jamie will share the findings of a recent study on ‘Consumer Perceptions of Online Registration and Social Login.’