How do you measure that? It’s a common question those in social hear on an (almost) daily basis. For some, it’s cause for concern, but for those who have a plan and tools in place, it’s a chance to flex their analytics muscle. This March, we’re going to be doing a lot of flexing!

Join us on Tuesday March 20 (we’re making a slight departure from our normal last-Tuesday rotation, so mark your calendar) for a deep dive into social analytics with Chuck Hemann, Director of Analytics for WCG. We’ll be taking our discussion straight to City Hall – literally – for a great event sponsored by social SaaS juggernaut Vitrue. For those of you looking to avoid parking in the area, we’re team up with our friends at Uber Seattle again to provide transport to and from the event.

So, put on your analytics hat and come prepared for a night filled with numbers, networking, and definitely a few laughs.

Get your tickets here.

About the Speaker

Over the last seven years, Chuck Hemann provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman Digital, he was VP of Digital Strategy and Analytics for Ogilvy Public Relations. Before joining Ogilvy, he was the Director of Social Analytics for WCG, a global media services company based in San Francisco.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm’s practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm’s digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is the co-organizer of the Social Media Business Summit Track at BlogWorld Expo, a frequent speaker on the topics of influence, measurement and digital analytics.

About Our Event Sponsor

Vitrue

Vitrue is the leading Social Relationship Management (SRM) platform, a software-as-a-service (SaaS) technology, that partners with brands, marketers and agencies around the world to maximize their social community engagement. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local, and publish content that drives and facilitates the two-way dialogue between brands and their fans. In addition, Vitrue, an original Facebook Preferred Developer Consultant, provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage.

Vitrue on the Web: www.vitrue.com

Vitrue on Twitter: @Vitrue

Vitrue on Facebook: http://facebook.com/vitrue

About Our Venue Sponsor

Seattle City Council

The Seattle City Council is committed to ensuring that Seattle is safe, livable and sustainable. These nine Councilmembers are elected to four-year terms in nonpartisan elections and represent the entire City, elected by all Seattle voters. The Council approves the City’s budget, develops laws and policies that promote the health and safety of Seattle’s residents and oversees the City’s police, fire, parks, libraries, and electric, water, solid waste, and drainage utilities.

The public is encouraged to join Councilmembers at all full Council and committee meetings and comment on current legislation by signing up before the start of each meeting. Visit the Council’s website for meeting calendars, agendas and video footage.

Seattle City Council on the Web: http://www.seattle.gov/council

Seattle City Council on Twitter: @SeattleCouncil

Seattle City Council on Facebook: http://www.facebook.com/seattlecouncil

About Our Transportation Sponsor

Uber Seattle

Have you always dreamed of having your own private driver? Well, dream no more! Uber is an innovative black car service which helps you request a swanky ride with the tap of an app. And, SMC attendees get their first ride FREE. Just download the app to your phone, enter the promo code “SEA_SMCMAR” and request away! Within moments a fancy car with a lovely driver will whisk you away in style.

Existing Uberers: 50% off your ride to and from the SMC Seattle event! Just enter promo code “SEA_SMCMAR50″ before riding.

Sign up here.