Community Event: Increase Acquisition and Engagement by Improving the Registration Process – with Janrain
Acquiring and engaging with customers online is paramount to succeed in business today, but it’s an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, a recent study reveals that:
- 86% of people admit to leaving or avoiding a site all together when facing a registration form
- 88% admit to giving false or incomplete data on forms when they do oblige
While you want to build a relationship with website visitors, the traditional method of gathering information doesn’t work.
The good news is that consumers do have a preferred method and can become a more valuable visitor when given this option.
Whenever you read a round-up of brands in social, there’s one brand name you can bet is always on that list – Starbucks. The Seattle-based coffeemaker that changed the way people think about their morning cup of Joe has also changed the way those people connect with brands.
Join us on Tuesday, April 24 at 415 Westlake for a conversation with Alex Wheeler, vice president of global digital marketing at Starbucks, about how Starbucks keeps ahead of the curve in the ever-growing competition for the hearts, minds, and tumbler mugs of the consumer.
How do you measure that? It’s a common question those in social hear on an (almost) daily basis. For some, it’s cause for concern, but for those who have a plan and tools in place, it’s a chance to flex their analytics muscle. This March, we’re going to be doing a lot of flexing!
The global markets have changed. Where brands and corporations once ruled, customers are rising up and making decisions with their wallets (and conversations). Is your company ready to be a part of this change?