Post by Amy Lakhani
SMC Seattle May Event: How to Call BS on a Social Media Guru
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
Please join us at Hale’s Palladium and Brewery on May 25 as writer, speaker and former Microsoft manager Scott Berkun leads us through this fun, witty, fast-paced and interactive look at the new world of social media. With Scott at the helm, we’ll take a critical look at gurus, both generally and within the social media space. We’ll ask the tough questions that need some clarification—what’s real, what’s not, and how you can tell the difference.
The main event will be held at Hale’s Palladium, a festival-themed warehouse in the back of the Hale’s Brewery. From the front door of the Brewery, just follow the yellow brick road around the building to the Palladium. After the main event we’ll make our way to the Brewery for an after-party.
Only 200 are tickets available. If you’d like to attend, we suggest you reserve a ticket soon since we expect to sell out quickly.
About Our Speaker:
Scott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: scottberkun.com and tweets at @berkun.
A Big Thank You to Subway, This Month’s Sponsor!
Subway has a long history throughout Western Washington, and is excited to be sponsoring this month’s SMC Seattle event. There are more than 360 Subway stores throughout the area– more than almost any other area in the country— which is a reflection of the healthy, active lifestyle of many Seattle residents. If you’re looking for a healthy on-the-go alternative to fast food, Subway offers eight different sandwiches; each with just six grams of fat or less. Subway’s Sweet Onion Chicken Teriyaki sandwich (Jared’s favorite) makes a great tasting, low-fat meal.
May event details:
Date – May 25, 2010
Time – 6-9 p.m.
Tickets – $15 includes a drink and appetizers (cash bar will available)
Register – http://smcseamay.eventbrite.com/
Location – Hale’s Palladium (http://halesbrewery.com/Palladium.htm) – 4301 Leary Way NW, Seattle, WA 98107
Hale’s Brewery and Palladium is just north of downtown Seattle on Leary Way between the Fremont and Ballard neighborhoods.
Post by @ShaunaCausey
How exactly do successful bloggers make money with their personal blog? When talking with a company via Twitter, do you ever wonder if you’re really talking to an employee or rather somebody the company has outsourced to be their voice? SMC Seattle’s April event is focused on taking a deep dive into the ethics and best practices of blogging and social media.
Join us at the Seattle Art Museum to hear from a panel of speakers with different points of view, discussing insourcing versus outsourcing, FTC blogging rules, ethics, and best practices of staying successful while staying true to the bottom line. Stay tuned for more information on our panelists in the coming days.
Thanks to our sponsor, Gnomedex, your event admission includes one drink ticket and appetizers from Seattle Art Museum’s catering team. With only 150 tickets available (and a history of sold-out events), reserve your ticket soon to make sure you have a spot.
Hundreds bloggers, podcasters, videobloggers, and tech-savvy enthusiasts will descend upon Bell Harbor Conference Center in Seattle on August 19 – 21, 2010 for the premier tech conference in the Northwest. The tenth annual Gnomedex conference has a legacy of bringing together the top tech and social media thinkers from the nation. What’s different about Gnomedex? It has a single-track schedule and every attendee is treated like a VIP. To learn more about Gnomedex and experience the conference yourself, visit: http://gnomedex.com. Sponsorships opportunites are still available. To learn more about sponsorship for Gnomedex, click here.
SMC Seattle April Event Details:
Venue — Seattle Art Museum, 1300 1st Avenue, Seattle, WA
Date – Tuesday, April 27
Time – 6 p.m. to 9 p.m.
Tickets – $15 includes one drink tickets and appetizers
There are two ways to register for this month’s SMC Seattle event:
- Want to attend Gnomedex this summer and this month’s SMC Seattle event? All attendees who buy a ticket to Gnomedex will get a free ticket to this month’s SMC Seattle event (this offer is valid until one or both events sell out). To register for Gnomedex and get a free SMC Seattle ticket, go to http://gnomedex.eventbrite.com/
- Or to just register for this month’s SMC Seattle event, go to http://smcseattleapril.eventbrite.com/
About the Speakers:
Andy Boyer is a Principal at Spring Creek Group, a 30-person social media marketing agency in Pioneer Square. Andy joined Spring Creek Group founder Clay McDaniel in 2007, and now runs campaign strategy, planning and marketing. He started his marketing career in minor league baseball, before spending 6 years at RealNetworks from 1996-2002. Since then, he has consulted with venture backed start-ups, had a side business assisting professional athletes and their families raise money for charities and received his MBA from the University of Washington. He currently volunteers on the Board of Directors of the Northwest Entrepreneur Network and is an advisor for the Desmond Mason foundation. Follow him on Twitter at @aboyer.
Andru Edwards is the CEO of Gear Live Media, a weblog publishing company which contains some of the most popular technology and entertainment blogs on the Web. Andru took his blogs from a part-time hobby to a full-time successful company after realizing the potential income he could generate if he dedicated his time to the project. Today, five years, 75 million visits, and 22,000 blog posts later, Gear Live remains a popular source for technology, pop culture, and entertainment news. Follow Andru at @AndruEdwards on Twitter.
Izabelle Gorczynski is a privacy attorney at Microsoft Corporation, where she advises on international data protection matters relating to product development, sales and marketing, social media and data security. She previously held the position of Associate General Counsel at Dendreon Corporation in Seattle, where she counseled the biotech company on commercial and compliance matters, including HIPAA compliance and medical privacy issues. She is admitted to practice in New York and Washington. Follow Izabelle on Twitter @@izabea1.
Matt Haynes is a Social Media Strategist for Wunderman. His role is to drive integrated digital marketing strategies for clients such as Microsoft, AT&T, and BlackRock. His primary focus has been on developing strategy with social and emerging media.His current work within the social media space has been focused on the financial sector, specifically the development of social engagement strategy that takes into account the SEC/FINRA regulations and policies pertaining to outreach (blogging, micro blogging, etc.) among financial corporations and financial professionals. In addition, Matt has served as a social media lead on the Microsoft business with MEC and The Wunderman Network for over three years. This has involved extensive work across both B2B and B2C clients such as Windows 7, Windows Phone, Windows Live, Windows Server, and Microsoft.com. Follow Matt on Twitter @mbhaynes.
You could be a master at social media marketing, but is there a lot more you can do by optimizing your presence and content in the social media space?
Social content that your search engine cannot find is such a big lost opportunity.
As we get more active in Social Media, we all need to understand how to leverage that into online marketing for ourselves and our businesses.
SMCSeattle Ed (read more about our SMCSea Ed Series here ), is bringing some wonderfully smart and respected individuals from the field of Internet marketing, so you can learn all about integrating Internet Marketing tactics along with the Social Media efforts for you and your business. Come and learn, ask tough questions and engage with some of the brightest minds and speakers in the field of Internet Marketing.
Jenny Dibble from SearchMarketMe, Lurie from Conversation Marketing and Rand Fishkin from SEOMoz will lead the discussion .
Details of the event are at – http://smcseaedapr2010.eventbrite.com/
ABOUT THE SPEAKERS
Jenny Dibble is the owner of SearchMarketMe, a national online marketing training, software and support organization based out of Issaquah WA. Since 2007, she has helped hundreds of small businesses leverage the internet to reach customers in creative and economical ways and conducts training regularly on all aspects of online marketing. She (happily) currently doesn’t have free time for much of anything since the birth of her two-month-old son, Owen.
Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive, a firm he started in 1995.Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting.
In his spare time he rants and writes at www.conversationmarketing.com.
Ian recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics. He’s the author of Conversation Marketing, the blog (at www.conversationmarketing.com) and the book by the same name.
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O’Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
A SPECIAL THANK YOU TO THE FOLLOWING SUPPORTERS
Sean DeButts – for hosting the event at BloodCenter
Sean DeButts is the Social Media Coordinator for Puget Sound Blood Center. While working at the Blood Center’s scheduling center, he spent five months writing the plan for the Social Media Program in between calls. The program enables blood donors to use Facebook, MySpace, Twitter and YouTube to organize blood drives, schedule donations and educate friends about the need for blood. Sean has volunteered for Gnomedex 9.0, has spoken about social media at the University of Washington and has been interviewed for TechFlash.com and SeattlePI.com.
Joanna Lord – for prompt communication and support from the SEOMoz side
Joanna Lord is Director of Customer Acquisition & Engagement at SEOmoz.org, where she introduces new online audiences to SEOmoz’s continuously evolving suite of SEO tools. Prior to SEOmoz, she was an online marketing consultant for small and medium-size businesses in LA & Seattle. She also co-founded her own site, YourJobStop, a meta-engine for job seekers trying to utilize the power of social media when seeking out employment online. She is a regular speaker on a variety of topics, some of which include; paid search marketing, social media marketing, competitive research, and content development.
What do you wish for when you close your eyes? A million bucks? The ability to fly? A chance to bring quality education to some of the world’s poorest children? A chance to attend the largest social media event on the planet?
Good luck on the million bucks part, but guess what: Twestival Seattle has the rest covered!
On Thursday, March 25th thousands of people in cities around the globe will gather face-to-face to use social media for social good at Twestival! All Twestival gatherings are volunteer-driven, and 100 percent of the event proceeds go directly to Concern Worldwide, an inspiring international humanitarian organization that works to make education more accessible for some of the world’s poorest children. For more information on the history and impact of Twestival, visit: http://twestival.com/
So, what about the flying part? We’re lucky enough to have Emerald City Trapeze in our ‘hood, and they’ve generously offered their space to be the official venue of Twestival! And, thanks to Spring Creek Group for sponsoring the “air time,” a few lucky attendees will get the opportunity to ‘fly high’ learning trapeze basics. There are 60 flying spots available and if you’re interested, please email ShaunaCausey-at-gmail-dot-com. If you’re one of the first 50 to respond, you’ll get a chance to take one or two swings, under the guidance of the talented Emerald City Trapeze instructors,of course. If you’re not interested in trying it out for yourself, don’t worry, there will be a professional flying show later in the evening so we can watch the best in the Northwest perform. Most creative Twestival venue ever? We think so! Follow @TwestivalSea for more unfolding updates.
Donation Levels –
$30 early bird / $40 regular registration (up to 1 week prior to the event)
$50 bronze donor
$75 silver donor
$100 gold/corporate donor
RSVP here! http://bit.ly/twseattle
About Concern Worldwide (@Concern): Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti.
A huge thanks to Swedish Medical Center (@Swedish) for being the PLATINUM Sponsor! Did you know Swedish is turning 100 this year? The original Swedish Hospital opened as a nonprofit in 1910 by Swedish immigrant and surgeon Dr. Nils Johanson. Today, Swedish is Greater Seattle’s largest nonprofit health system. They’re working to improve the health of the community in many ways, including using social media to raise awareness about health issues. Swedish Medical Center not only shares the same acronym as Social Media Club Seattle (we both go by SMC), they are also a big supporter of SMC Seattle and Twestival Seattle. Learn about contests and other fun surprises in store for their 100th birthday by following Swedish online: