It’s officially starting to feel (at least a bit) like summer here in Seattle. What better way to kick off the warm months than with a not-so-usual event? On June 30, we’re teaming up with MLB.com and the Seattle Mariners to host the first-ever SMC Seattle Day at Safeco Field on Social Media Day
We’re extremely excited to be able to bring you (our awesome community) this one-time chance to sit in the posh seats of Safeco Field’s Suite Level (at an amazing, SMC Seattle only price). You’ll also get to mingle before the game with all your friends at the Social Media Mixer before taking to the stands to watch the Mariners beat the Red Sox.
Community Event: Increase Acquisition and Engagement by Improving the Registration Process – with Janrain
Acquiring and engaging with customers online is paramount to succeed in business today, but it’s an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, a recent study reveals that:
- 86% of people admit to leaving or avoiding a site all together when facing a registration form
- 88% admit to giving false or incomplete data on forms when they do oblige
While you want to build a relationship with website visitors, the traditional method of gathering information doesn’t work.
The good news is that consumers do have a preferred method and can become a more valuable visitor when given this option.
Whenever you read a round-up of brands in social, there’s one brand name you can bet is always on that list – Starbucks. The Seattle-based coffeemaker that changed the way people think about their morning cup of Joe has also changed the way those people connect with brands.
Join us on Tuesday, April 24 at 415 Westlake for a conversation with Alex Wheeler, vice president of global digital marketing at Starbucks, about how Starbucks keeps ahead of the curve in the ever-growing competition for the hearts, minds, and tumbler mugs of the consumer.
How do you measure that? It’s a common question those in social hear on an (almost) daily basis. For some, it’s cause for concern, but for those who have a plan and tools in place, it’s a chance to flex their analytics muscle. This March, we’re going to be doing a lot of flexing!