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Social media for academic research self-publicity

In April 2011, Kyle Christie, a media relations assistant at the University of Sheffield, was writing in The Guardian about the use of social media to publicize academic research focusing on examples coming mainly from his workplace and belonging usually to sciences.

 

As pressures increase in the UK to make the higher education system more profitable as well as produce and publicize high-quality research and with international impact, the discussion about whether social media can or should be used by researchers is ever so current.

 

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