Creating a social media policy for business – what, how and when?
As more and more businesses immerse themselves in social media, the need for a company-wide social media policy becomes more and more apparent. Because social media impacts so many areas of a business including marketing, customer service and human relations to name some more obvious examples, creating a policy can present some unique challenges for businesses. Whether you’re running a small business or managing the needs of a regulated industry, your company will need a social media policy.
How DO forward thinking employers create policies that empower employees in the social media space while at the same time protecting the company’s many legal and branding considerations?
For our next event on February 21, 2012 we’re going to discuss exactly that challenge. We have a power-punch panel (say that 3 times fast) who each bring a unique perspective to the challenges companies face when creating a policy. After leaving our event, we want you to feel empowered to create a social media policy for YOUR company and its employees.
Our panel of social media and technology experts:
Ryan focuses his practice on assisting small businesses in Hawai with a passion for technology and intellectual property issues. He sits on the Technology Committee Member at Hawaii State Bar Association is a graduate of Gonzaga University School of Law. Ryan also holds an MBA. Ryan also blogs about current issues and trends in the technology and legal sphere.
David Bower, Director of Business Development, Altres 
In 2010, Altres issued a white paper on the topic of creating a social media policy. David will speak to what’s changed since that paper was issued and how he is seeing employers create policies that work for them.
Sylvia Dahlby, Rainmaker, Smart Search
Sylvia is a technology early adopter, having worked in the technology and recruiting industries since 1978, she’s seen it all. Since the advent of social media, she’s seen lots of businesses use social media for recruiting and communication. She’s the organizer of Social Media in HR Bootcamp, a member of SHRM-Hawaii and a PRO member of SMCHI.
Connye Harper, Consultant, Mediator, Investigator at Harper Strategies, LLC
With over 35 years experience in labor and employment law Connye has helped many different businesses implement policies, practices and programs which comply with federal and state laws and regulations. She is on the Board of Directors of Society of Human Resource Management-Hawaii and a PRO member of SMCHI. Since 1976, she has been a member of good standing with the State Bar of Michigan.
