Springfield, Missouri
Pinterest Meeting Recap
Pinterest presentation by Cassie Witt, Social Media Specialist
Just The Basics
Taming the Beast: Social Media Management Tools
The average social media enthusiast is a member to at least five different social sites, and the average business is connected with three or more. With over 200 well-known platforms, and an increased how does one manage them all?
At our September Meeting we explored social media management tools and shortcuts to making life easier. So, what are you trying to accomplish with the tool?
Identify your goals in order to determine the application you need.
The Joy of Blogging (and the necessary evils of technology)
What is a blog?
Blog is a term coined from the combination of the words web and log.
They can be anything from personal journal and a place to share family photos to industry relevant or professional information. Blogs are popular because the information comes directly from someone the audience trusts, a real person. It has an element of immediacy and doesn’t have to go through a media gatekeeper to be shared.
Just the Facts:
SEO Basics
Google's (King of Search Engines) 3 step process of SEO:
1. Google must first FIND your content
2. After CRAWLING your site, they INDEX the pages (Crawling = “following all those links
on your site from one page to the next.”)
3. And ultimately RANK them within the greater index
Foundation to SEO Basics:
Tags:
Title tag should be between 60-70 characters, relevant to site, and no stop
words (example: MO instead of Missouri).
Meta Description Tag should be between 60-149 characters and relevant.
Meta Keywords Tag should be between 4-8 keywords/keyphrases and
relevant.
Links:
Internal links: Use unique URLs instead of repeating the same ones
throughout the site.
External links: The more external links to your site the better. Use social
media for this as well.
Anchor links: Hyperlinks improve findability and give context to links.
Heading and Phrase Elements:
