Why is a Social Media Plan important?
If you don't know where you're going, you won't know if you've arrived there.
What are the steps needed to make a social media plan?
- Make sure you know who your Audience and Buyers are.
- What are your business goals?
- Building awareness.
- Attracting new customers.
- Increasing sales of existing customers.
- Supporting your sales force by answering prospects questions.
- Engaging with your fans.
- What metrics would you measure to show your success?
- Example if your goal is to increase your followers then you would use likes, follows, subscribers, etc. to determine your success.
- Did you do something last year that was really successful that you could duplicate?
MSU is one of the biggest schools in Springfield, MO. According to their website, they have approximately 22,800 enrolled students. That is only the current student count, of course, and doesn't even begin to cover the number of alumni and other people who would be interested in what's going on at the University. That's a lot of people to communicate with. Not all of their students get their news and events from the Universities various social media accounts, but quite a few of them do. And their social media follower numbers reflect this. On Twitter they have 10, 334 followers, on Facebook, they have 49,318 Likes. On Youtube, they have 2215 subscribed to their channel. They are on several other social media platforms including:
The average social media enthusiast is a member to at least five different social sites, and the average business is connected with three or more. With over 200 well-known platforms, and an increased how does one manage them all?
At our September Meeting we explored social media management tools and shortcuts to making life easier. So, what are you trying to accomplish with the tool?
Identify your goals in order to determine the application you need.
What is a blog?
Blog is a term coined from the combination of the words web and log.
They can be anything from personal journal and a place to share family photos to industry relevant or professional information. Blogs are popular because the information comes directly from someone the audience trusts, a real person. It has an element of immediacy and doesn’t have to go through a media gatekeeper to be shared.
Just the Facts: