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Taming the Beast: Social Media Management Tools

The average social media enthusiast is a member to at least five different social sites, and the average business is connected with three or more. With over 200 well-known platforms, and an increased how does one manage them all?

At our September Meeting we explored social media management tools and shortcuts to making life easier. So, what are you trying to accomplish with the tool?
Identify your goals in order to determine the application you need.

  • Improved workflow - Does the tool help you boost productivity by giving you access to your most used social platforms?
  • keyword monitoring/listening - Does the tool have a good search engine included?
  • all-in-one view of social media channels - Will you be working predominately inside the application?
  • Better engagement across multiple networks
  • Analysis of your SM marketing program - Does the program have a built-in analytics program? 

In addition to knowing your goals, it takes delving into the platform and determining whether it works for you.

When choosing a social managing tool, make sure to consider all the pros and cons.
PROS:
One dashboard can make managing multiple platforms SO much easier!
You can schedule posts for later - even bulk upload posts.
List management with tabs or columns makes perusing communities and key word conversations a snap.
Real-time searches are easy within the platform, you don't have to wait on a "TweetBeep" "Google Alert" "HyperAlert" (these are also great tools, BTW).
Easier access to RSS feeds - all in one platform!
Facebook now has a built-in scheduler for pages!

CONS:
When you schedule posts or post from a third party application, Facebook doesn't give the post as much weight (not as many people will be able to see it). However, the more you use the app, the more weight it has over time.

Posting photos from an application

  • Doesn't always show in the feed
  • Doesn't allow for organization that you can get if you post directly to the platform (Facebook)
  • Shows oddly when you post more than one image


Keep in mind that each platform has its own pros and cons. Each has a unique feel, and you may argue with other people which one is better. It's oftentimes personal preference. At our meeting, most agreed Hootsuite was overall the most user-friendly tool. Click the link below to be redirected to the tool's site.

Popular Managing tools:
Hootsuite (works with all platforms)

  • Manage multiple social profiles
  • Schedule messages and tweets
  • Track brand mentions
  • Analyze social media traffic

SocialOomph (Allows for auto-responders)

Schedule tweets
Track Key words
Extend Twitter Profiles
Save and reuse drafts
Track clicks with did.bz
View Mentions & tweets within platform
Purge DM Mailbox
Auto DM Others
Tweetdeck (no longer works with Facebook Pages)

Arrange feeds (manage lists)

Schedule Tweets

Monitor/Manage Twitter
Buffer

Manage Posts

Work with a team

Built-in analytics
Crowdbooster

Measure, analyze & optimize posts

Get higher engagement
SocialBro
Manage social contacts

Get information about followers

Identify Influencers
SproutSocial (strong monitoring option)

Monitor brand

Schedule updates

Manage teams

Analyze efforts
Facebook (there is now a built-in scheduler…but it doesn't talk to Twitter…)

Built-in scheduler

Built-in analytics

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