Google's (King of Search Engines) 3 step process of SEO:
1. Google must first FIND your content
2. After CRAWLING your site, they INDEX the pages (Crawling = “following all those links
on your site from one page to the next.”)
3. And ultimately RANK them within the greater index
Foundation to SEO Basics:
Title tag should be between 60-70 characters, relevant to site, and no stop
words (example: MO instead of Missouri).
Meta Description Tag should be between 60-149 characters and relevant.
Meta Keywords Tag should be between 4-8 keywords/keyphrases and
Internal links: Use unique URLs instead of repeating the same ones
throughout the site.
External links: The more external links to your site the better. Use social
media for this as well.
Anchor links: Hyperlinks improve findability and give context to links.
Heading and Phrase Elements:
- Our February meeting focused on an often looked-over, yet integral part of your social media plan: Email Marketing.
The three often misunderstood concepts for email marketing include:
Building Your List...How to do it the right way
Though you can purchase lists or gather lists through third-party marketing, neither are ways to get true subscribers. Oftentimes, people who receive these third-party marketing emails will consider it a violation of their privacy and mark your content as spam. Instead, build your list the right way...
- Mobile will overtake desktop usage by 2014
- 94% of customers will be mobile by the end of 2012.
- Customers will not view your site if it isn't mobile friendly.
Are you taking into consideration the mobile market when updating your website, sharing socially and using QR codes?
POINT IN CHECK:
It seems a no-brainer that if you're using a QR code (which is accessible via MOBILE devices) that you would make the site mobile friendly, but many companies are FAILING here. For instance, a large food chain left a QR code table talker out for guests, but the code drove them to a 35 question form and survey - WAY too long for mobile use!