- Our February meeting focused on an often looked-over, yet integral part of your social media plan: Email Marketing.
The three often misunderstood concepts for email marketing include:
Building Your List...How to do it the right way
Though you can purchase lists or gather lists through third-party marketing, neither are ways to get true subscribers. Oftentimes, people who receive these third-party marketing emails will consider it a violation of their privacy and mark your content as spam. Instead, build your list the right way...
- Mobile will overtake desktop usage by 2014
- 94% of customers will be mobile by the end of 2012.
- Customers will not view your site if it isn't mobile friendly.
Are you taking into consideration the mobile market when updating your website, sharing socially and using QR codes?
POINT IN CHECK:
It seems a no-brainer that if you're using a QR code (which is accessible via MOBILE devices) that you would make the site mobile friendly, but many companies are FAILING here. For instance, a large food chain left a QR code table talker out for guests, but the code drove them to a 35 question form and survey - WAY too long for mobile use!
With the new year quickly approaching, @smc_sgf thought it appropriate to share our plans!
Get ready for:
- Rich information and discussion at our regular meetings
- Networking and event opportunities
- A Growing Chapter!
Meeting Agenda: We meet every 2nd Wednesday at the Carnegie Branch Library from 11:30 am to 12:30 pm, so add it to your calendar and hit repeat! Get take-aways from each and every meeting! First Quarter: January 10: Make it Mobile February 8: Email Marketing is Still ALIVE! March 14: Google + Is it Here to Stay for Business?
Basic Outline for Social Media Strategy
“There are three general areas to keep in mind when planning a strategy for optimizing your presence on the online web: interactivity, sharing and collaboration. Interconnectivity can come from the form of writing blog posts, commenting on other’s posts, or participating in social networking communities. Sharing can be as easy as uploading images and video clips onto media communities. Collaboration can be achieved by contributing to social bookmarking sites or wikis. “ Deltina Hay, The Social Media Survival Guide, 2011
1) Define Your Audience