With the new year quickly approaching, @smc_sgf thought it appropriate to share our plans!
Get ready for:
- Rich information and discussion at our regular meetings
- Networking and event opportunities
- A Growing Chapter!
Meeting Agenda: We meet every 2nd Wednesday at the Carnegie Branch Library from 11:30 am to 12:30 pm, so add it to your calendar and hit repeat! Get take-aways from each and every meeting! First Quarter: January 10: Make it Mobile February 8: Email Marketing is Still ALIVE! March 14: Google + Is it Here to Stay for Business?
Basic Outline for Social Media Strategy
“There are three general areas to keep in mind when planning a strategy for optimizing your presence on the online web: interactivity, sharing and collaboration. Interconnectivity can come from the form of writing blog posts, commenting on other’s posts, or participating in social networking communities. Sharing can be as easy as uploading images and video clips onto media communities. Collaboration can be achieved by contributing to social bookmarking sites or wikis. “ Deltina Hay, The Social Media Survival Guide, 2011
1) Define Your Audience
Disaster is a natural part of history. In the early age of communication, we learned of disaster first from newspapers, telegraphs and letters. Now, information is available to us at the moment it happens via real-time social media.
In 2008, I heard about an earthquake in California. I saw it first from someone experiencing it in Twitter, then turned on CNN to find out more. The news stations didn't begin reporting for another 30 minutes. This year, our city was touched by disaster when our neighbors in Joplin experienced an EF5 tornado that ripped the town apart. For most of us, we heard it first on Twitter.
Chock full of case studies, Socialnomics reiterates everything I’ve ever learned about social media and its use in the real world. From business marketing to family connectivity and job searching, the social revolution is seemingly unstoppable. If you aren’t standing up and taking notice, you could be missing out on life in general.
Socialnomics is defined as the revolutionary shift in communications through the value of content created and shared via social media outlets. It’s the influence on outcomes – economic, political, relational, etc that make it an impasse in today’s world. With billions of users worldwide, social media is “Word of Mouth on Steroids.”