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Springfield, Missouri

Developing Mobile Apps

On June 8, Jesse Nivens presented to the Springfield Chapter the process of developing applications for mobile platforms.

Mobile applications are similar to the architecture of a home. You don't go in the front door and immediately move to the closet. The steps along the way are intuitive:  The front door leads to a set of choices as should the opening page of your site structure. Specific tasks and rules for the interface should guide the structure of the app.

When considering a mobile app for your organization, Jesse suggests the following steps toward app development:

Developing Mobile Apps

On June 8, Jesse Nivens presented to the Springfield Chapter the process of developing applications for mobile platforms.

Mobile applications are similar to the architecture of a home. You don't go in the front door and immediately move to the closet. The steps along the way are intuitive:  The front door leads to a set of choices as should the opening page of your site structure. Specific tasks and rules for the interface should guide the structure of the app.

When considering a mobile app for your organization, Jesse suggests the following steps toward app development:

SMS Mobile Text Marketing

Brandon Welsh, Mobile Marketing Coordinator at KY3, presented at our May meeting on the topic of Text Marketing. The following are points he shared during his presentation.

 

STATS

QR Codes: Develop a Strategy, Use them creatively (yet in context) and Educate Your Audience

A QR code is a bar-code type image that when read with a QR reader will direct the app to a website, v-card, address or to whatever online or digital collateral you want to showcase. It can even direct to a download or a Paypal location. Talk about convenience!

 

The possibilities for using QR codes are endless, but we highly recommend having a strong strategy behind your tactics, whether you’re using them on signage, video, print or marketing collateral. Know why you’re using them and what return you’d like to see.

 

That being said, here’s some unique suggestions gathered from the meeting today:

 

Social Media Panel: How Realtors Use the Tools

Miss the Real Estate social media panel? No worries - we've got you covered. Here's a quick recap.

Dawn Grizzell of Murney Associates Realtors (right), Jessica Hickok (left) of Dizmang Properties, Inc. and Chris Russell of Hogan Land Title Company joined together with the Social Media Club of Springfield to share their insights on how Realtors can best access the power of social media.

 

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