Marshall Sponder is the author of Web Metrics Guru as well as a columnist on VentureBeat and Entrepreneur Magazine. With a long history in the world of web analytics, he's considered one of the go-to sources on the subject. I'm happy to say his new book, Social Media Analytics, does nothing but support this logic. As part of the Social Media Book Club I was given the opportunity to review Marshall's new book. I was thrilled to find an insightful, well thought out look into the world of data analysis as it applies to social networks and social business efforts. Coming in at over 300 pages this is a surprisingly quick read that lends to skipping around to sections that apply to you and your business efforts. More on that to come.