When I was tasked with reviewing this book, I became very excited. I feel like I make full use of LinkedIn and Facebook, and I'm making progress with Twitter, but I just haven't "gotten" Google+. So much hype was built up about Google+ with having to wait for your opportunity and invitation! Unfortunately, it hasn't lived up to the hype; at least not for me, and for only a handful of the 400+ friends and associates I have in other programs. So I was excited to begin this book, especially with the subtitle, "How Google's Social Network Changes Everything."
On December 13, the Tacoma chapter "adopted" the non-profit Humane Society for Tacoma & Pierce County to brainstorm ideas and collectively help the organization take its 2012 social media plan to the next level. Attendees brought cat or dog food donations to help benefit the shelter animals and their thinking caps to help Marguerite Richmond, Development Director at the Humane Society, who is charged with all marketing, including social media. Our friends at JayRay sponsored the event and provided food and drink. Marguerite kicked off the event by providing the group with background about the Humane Society's business objectives and challenges as well as how they've used social media to date. From there, the group brainstormed social media messaging and tactics for general adoption drives and spay/neuter education. The SMC Tacoma Board took notes of the group discussion and provided them back to Marguerite for her records and consideration.
On November 8, the Tacoma chapter met to get the “411 on 911,” or learn how emergency communications take place in social media.
A panel of communications professionals including the Washington State Department of Transportation, American Red Cross Rainier Chapter, Pierce County Emergency Management and Washington State Patrol District 1 talked about how they prepare and work through emergency communications online, particularly through Twitter. SMC board member Kevin Freitas moderated the panel.
Conversation highlights included:
- How they began using or learning social media
- How they use social media in their jobs
- How they use Facebook and Twitter differently
- How social media has greatly benefited the work that they do
- Social media mistakes
- Protocol for natural disaster scenarios
Here’s the news: You’re going to hear about the cutting edge of news. We’ll gather 6 p.m. Wednesday, Sept. 22, upstairs at Varsity Grill in Tacoma for the first Fall meetup of Social Media Club Tacoma. We’ll all enjoy each other’s company, of course, but there’s also a program. The program will be about the evolution of news and community.