Social media tools are changing the education landscape. These tools tend to fall into two broad categories: those primarily intended for social networking, such as Facebook or Twitter, and those that are designed for sharing user-generated content such as blogs, YouTube, or Flickr. It is the mixture of informality and ease of updating that makes social media approaches so appealing, whether mainstream tools are used, or whether niche or local social media tools are installed or developed.
Do you have a content strategy in place? Does it include an editorial calendar? It is suggested that 45% of people who find you is through your content.
I have been slow in blogging - guilty as charged! Nevertheless, I trust that most of you receive regular updates through the Social Media Club Toronto Facebook page, and are following @SMC_Toronto tweets.
Feb was a great month for the chapter as we hosted our first official speaker event. The timing could not be more perfect with Social Media Week in full swing around the world (including Toronto), and a special high-calibre speaker, Wendy Harman from American Red Cross, visiting Canada for the first time.
I hope you all had a great time meeting the founders back in summer!
Since then, Jodi, Saul and I have been working hard on figuring our our next steps. With an abundance of events, in particular social media-related, in town (we are Silicon Valley North, afterall!), we wanted to make sure we start the chapter right by asking "How exactly can SMC Toronto benefit the local community?"
Welcome to Social Media Club Toronto, where innovators from Ontario will meet for monthly events to share, engage and collaborate with the community on the issues of social media and technology. We are currently working to relaunch our chapter, and actively seeking people interested in leading this chapter. For more information, please leave a comment or visit our Facebook group, where we have 141 members as of today, and say hi.