The Now Revolution, written by Jay Baer and Amber Naslund, aims to help business owners make their organizations (more) social media ready. However, I think a slight adjustment should be made. You do not have to be a business owner to thoroughly appreciate and learn from this book.
With the evolution of the Internet, social media has become an important part in both the business and journalism world. As a marketing/journalism student, social media has been integrated into many of my classes, but you have to learn a lot on your own. David and I have decided to bring a Social Media Club to campus, in an attempt to learn more about social media from area professionals and each other.