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State of Social Media Panel event #SoSM2012


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@TheNetworkHub hosted a full house for our 2nd educational event of 2012.

 

The topic- The State of Social Media in 2012

The tag – #SoSM2012

The Panelists: Bringing their unique perspectives spanning experience working with clients from the

 

Dennis Pang – Speaking for Small Business

CEO of Popcorn and Motive8 Media

@DennisPang 

 

Gus Fosarolli – Speaking on behalf of Medium Business

Marketwire + Sysomos

@GusF 

 

Kemp Edmonds- Speaking to Multi-National business

Independent Consultant, HootSuite

@KempEdmonds 

 

Event Moderator (and this blogs answer paraphraser),

Stephanie Michelle Scott,

Wildfire Effect Engagement Strategies

@wildfireeffect

 

 

Questions: We may not have gotten thru all of the topics but we did get a great discussion going on many topics
  • What are your top social media strategies and tactics for 2012?

” Be kind”, “Align with the corporate goals”

  • Which tools can you not live without?
Very little surprise that Hootsuite  took the spotlight here, also the use of shorteners that provide metrics.
( thanks to @hootsandy and @vincepaullocsin for bringing #Hootkit and handing them out)
  • We’ve seen social media play a huge role in communication between businesses and customers, and increasingly, with businesses to businesses. But what role can social media play in a business’ internal communications?
  • How is localization changing the face of social media? And how can businesses without permanent addresses use location-based social media to their advantage?

 

  • Who uses Google+ and what are some of its benefits and features compared to other social media networks?

 

  • Where do you see social media going in the next 2 years?
Everyone was in agreement that Social Media will be a part of how companies view customer relations is run and social media budgets will be on the increase.

 

  • Do any of the orgs you work with have a Pinterest Strategy?

Lots of discussion from everyone in the room ranging from “Demographic is women who shop” to “its a great listening tool to see what is interesting to your clients” to “perhaps using a board to tell the history of your company”

  • How do your use social media to navigate different departments

The consensus Social media is a part of every department, and when you get buy in from the CEO down to frontline staff thats when it becomes powerful.

  • Thoughts about QR codes
  •  How do your keep up with trends and changes?

Great ideas here.  Creating lists of people that announce information.  RSS feeds. Knowing the staple sites like Techmeme.  Taking that time – be it hours a day to read and stay on top of it because as a consultant that is what we do.

  • How about Corporate Blogs?

 

We did not get through all of our questions, Which one would you like to hear more about?

  • How do you measure social media ROI?
  • What skills are most important for social media jobs?
  • What top tips would you give someone starting their own agency?
  • How can organizations track social media success?
  • Where are the greatest opportunities in social media in 2012?
  • How can a company effectively deal with negative mentions through social media?
  • The concept of authorship has taken a whole new meaning: at once, every use becomes an author, writer, and influencer. How can companies and individuals establish themselves as thought leaders in a space where everyone seems to have an opinion?

 

 

Thanks to all that Tweeted with #SoSM2012 and helped us to TREND on Twitter.

@Dyscultured

@MitchBaldwin

 @DennisPang

@econwriter5

@Twisted_Majic

@ShehaniKay

@kcclaveria

@DilaraLit

@felicelam

@cadijordan

 @stinesupreme

@anilopez

@cismo

@GusF

@wildfireeffect

@gotonyc

@JamesHvezda

@rchangdotca

@cloud_break

@linneacarmen

@JonEugenioylr

@AshleyMBond

@Amuse_events

@teaching4apples

@socialmediavcr

@julessiu

@mdstephanierw

@WayneRacine

Soon: Photos

Remember we can get them to answer further, the key is to ask it in the comments section.

 

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