• What are your top social media strategies and tactics for 2012?

” Be kind”, “Align with the corporate goals”

What is your objective? What does audience get out of it? Who are they? Then reverse engineer = successful event @amuse_events #sosm2012

— Shehani Kay (@ShehaniKay) February 23, 2012

• Which tools can you not live without?

• We’ve seen social media play a huge role in communication between businesses and customers, and increasingly, with businesses to businesses. But what role can social media play in a business’ internal communications?

• How is localization changing the face of social media? And how can businesses without permanent addresses use location-based social media to their advantage?

Giving me free food and liquor creates a emotional connection. I love @dineprestons for all there awesome deals!

— J4M35 (@Twisted_Majic) February 23, 2012

 

@twisted_majic Thanks so much for coming in!

— Prestons (@dineprestons) February 23, 2012

 

@dineprestons I wasn’t at you place just telling people at #sosm2012 how awesome you guys are!!

— J4M35 (@Twisted_Majic) February 23, 2012

• Who uses Google+ and what are some of its benefits and features compared to other social media networks?

@kcclaveria I do like google plus too. Hangouts are a AMAZING tool to use. I was just trying to stir the pot #sosm2012

— J4M35 (@Twisted_Majic) February 23, 2012

• Where do you see social media going in the next 2 years?

Good tip from @dennispang: financial incentives can only go so far. Emotional connections in social media work better. #sosm2012

— Kelvin (KC) Claveria (@kcclaveria) February 23, 2012

• Do any of the orgs you work with have a Pinterest Strategy?

Lots of discussion from everyone in the room ranging from “Demographic is women who shop” to “its a great listening tool to see what is interesting to your clients” to “perhaps using a board to tell the history of your company”

@robgloor Great mtg you & hope the Pinterest search function is helpful. More useful considerations: ow.ly/9eLoU #SOSM2012

— Ashley Bond (@AshleyMBond) February 23, 2012

 

RT @kempedmonds: Pinterest’s uneasy relationship with copyright law: what happens next | The Verge ow.ly/1GSbN5 #sosm2012

— Dyscultured (@Dyscultured) February 23, 2012

• How do your use social media to navigate different departments

The consensus Social media is a part of every department, and when you get buy in from the CEO down to frontline staff thats when it becomes powerful.

• Thoughts about QR codes

RT @kcclaveria: “QR codes need to be informative, not directive.” Good stuff from @DennisPang #sosm2012

— Dennis Pang (@DennisPang) February 23, 2012

•  How do your keep up with trends and changes?

Great ideas here.  Creating lists of people that announce information.  RSS feeds. Knowing the staple sites like Techmeme.  Taking that time – be it hours a day to read and stay on top of it because as a consultant that is what we do.

• How about Corporate Blogs?

+1 MT @ShehaniKay Totally agree! @julessiu: @kempedmonds Corporate blogging abt creating value for target audience, not business #SoSM2012”

— gee kubed(@geekubed) February 23, 2012

We did not get through all of our questions, Which one would you like to hear more about?

• How do you measure social media ROI?
• What skills are most important for social media jobs?
• What top tips would you give someone starting their own agency?
• How can organizations track social media success?
• Where are the greatest opportunities in social media in 2012?
• How can a company effectively deal with negative mentions through social media?
• The concept of authorship has taken a whole new meaning: at once, every use becomes an author, writer, and influencer. How can companies and individuals establish themselves as thought leaders in a space where everyone seems to have an opinion?